Rethink is bringing back the tanning reflector as a book sleeve. And now it has a new life-saving purpose. The Sun Cover is an oversized book sleeve designed to flip the script on the infamous, …
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Who's doing what in the world of commercial creativity.
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Mother Shanghai & Wuchang rice turn the traditional harvest bowl into a tribute to agricultural craft
July 8, 2026
While many Chinese recognise the quality of Wuchang rice, far fewer understand the generations of farming knowledge, craft and human labour behind it. For Wuchang rice producer, Qiao Fu Da Yuan, it was important that …
Dat-Way: The Niska concert campaign without Niska
July 8, 2026
What if a campaign didn’t feature the “product”? French independent creative agency, DAT-WAY, put Niska's fans at the heart of the campaign to promote the French rap star’s first-ever Stade de France concerts. The agency kept …
Cocogun: Heidi offers a reduction in IT-related hostility & an acutely heightened sense of being awesome
July 7, 2026
Heidi is an AI-powered clinical assistant that automates administrative tasks for healthcare professionals. It's audience is specific. And most of that audience doesn't know yet that they need Heidi. The task of making Heidi …
Last month, indie agency, es muy good, got the world wondering what Kalshi is with a series of cryptic films, starring attention magnet, Timothée Chalamet, saying the word in inexplicably odd scenarios. Kalshi is a prediction market (betting …
Truth and reason matter a great deal right now with irresponsible news sites and social media eroding trust in the news they read. Sydney independent agency, Cocogun, is helping The Economist to sit in the …
Ogilvy wins Lite n’Easy
July 7, 2026
Australian health and wellbeing brand, Lite n’ Easy, has appointed Ogilvy as its agency of record, following a competitive pitch. Ogilvy will partner with Lite n’ Easy to provide the full breadth of brand services, extending …
Ice cream is for summery sunshine? Maybe, but McDonald’s McFlurry, Sundae and Millkshake are about how you feel in the moment. Any moment. When you have something to celebrate. When you need a little comfort. …
DUDE Milan: Heinz saves the sofa from its new sauces
July 7, 2026
Whether it's fried chicken or fish and chips, the best place to enjoy a plate of greasy comfort food is rarely at the dining table. It's on the sofa - slouching, reclining, possibly completely horizontal. …
A road safety commercial without a disaster scene. That stands out. Instead, the work by Leith for the Scottish Government, presents the road as snake – and as the film’s narrator, directing the rider directly. …
Spotify animates desire
July 6, 2026
What would you do for tickets to see your favourite music artist? Sell your hair? Sell your soul? Spotify is heightening that “want” with an animated commercial for Reserved, its new service that rewards eligible Spotify …
Halo: Pick n Pay travels the world to solve the global mystery, what do they feed the Springboks
July 4, 2026
Johannesburg agency, Halo’s, campaign for grocery chain, Pick n Pay, doesn’t solve the global mystery of the Springbok’s immense size and power. It does better. It invites South Africans to eat like them. Pick n …