Who's doing what in the world of commercial creativity.
Who thought that Vanilla Ice could still have a place in pop culture twenty-six years later? Two years ago, Special & Export Ice did (see below) with an absurd call back service to remind people …
Love women soaps? Never mind, women do. And that’s the audience for Opill. This campaign isn't Sex & the City but catch attention and Opill will hold it. Opill is America’s first and only over-the-counter …
No prizes for guessing the target market for this World Cup campaign for Polymarket, the predictions platform in which users trade shares [read: bet] on the future outcomes of real events. Questions Are Everything has a fashion …
600K Network by Rainbow Lobster, winner of both the Grand Prix for Good and the Dan Wieden Titanium Lion at Cannes Lions this year, exemplifies the creative collective’s belief that creativity can do more than …
An algorithm telling you what to watch? F#&K the Algorithm. Saatchi & Saatchi NZ, together with Publicis Production ANZ, are challenging the power of algorithms in a campaign for the 2026 Oscar-qualifying Doc Edge Festival, …
WHOOP, the performance monitoring brand, Whoop, has enlisted a powerful ally. Its new campaign created by indie agency, Flower Shop, features Cristiano Ronaldo, the first player to score in six World Cups. The campaign, In …
92% of people will silently disengage when brand believability is lost. That’s a blind spot that could drastically impact revenue. A blind spot because it’s being overlooked. Relying on negative comments is a red herring. …
Cerebral Palsy Alliance has appointed Orphan as creative partner, and Stan has appointed Clemenger BBDO. Cerebral Palsy Alliance has chosen independent agency Orphan as its new creative partner for the global launch of a new evidence-based …
From emergency tea bags to favourite biscuits, Brits have been long known for taking their home comforts abroad. So this summer, Marmite is changing its name to WeMite and releasing special edition jars for travelling …
How did they make that? LEGO doesn’t only inspire imaginative play, it also inspires awe. The brand’s most recent launch in China is the LEGO Technic Koenigsegg Sadair’s Spear. With only 30 road-legal examples ever …
Forsman & Bodenfors has launched its first campaign as newly appointed global creative lead for Supercell mobile game, Hay Day. The campaign is a two-week virtual music festival that turned the farming game, and its …
IBM has appointed Stagwell as its new lead creative partner, ending a 32-year relationship with WWP agency, Ogilvy. Ogilvy declined to participate in the review. Code and Theory and Anomaly will manage the account jointly …