Who's doing what in the world of commercial creativity.
“Bravely Smart” indie, CAPE, has officially been named BetMGM’s agency of record and launched a new US campaign featuring Jon Hamm, the next chapter of BetMGM's Make It Legendary platform. The campaign, It Happens Here, reimagines …
At fashion week, everyone dresses for the entrance. But what if the look had to last forever? What would your final fit say about you? That was the question that VML Singapore and LUX brought …
Discount coupons are part of everyday life in Brazil and America. Credit platform, Serasa, even offers them to help Brazilian’s clear their credit debt. The company’s in-house agency and US agency, Oliver Latin America's dedicated …
Fanta has staked its claim on Halloween, using entertainment as its power cell. Earlier this week, the Coca-Cola brand has launched its Haunted Universe, its first-ever original Halloween entertainment world, that includes original characters, stories, …
It’s so reassuring when banks shed their corporate sell and become human rather than telling you they’re human. US agency, TDA_Boulder, has realised there’s power in this and given First Interstate Bank and absurdly honest …
Real homes are messy. But that mess doesn’t have to be “all over the place”. NoA Åkestam Holst and IKEA Sweden are showing off the best way to reset everyday life, in a literally tidy campaign. …
Online dating has become a world of highly curated "aesthetic" dating profiles, where everyone seemingly loves ceremonial matcha, travels to Europe, stands at an effortless 180 cm, and takes perfect post-workout mirror selfies. Dating has …
There is a surprisingly common gap in US cancer prevention - most people don’t know their family cancer history well enough to answer when a doctor asks. CDC research found only about 31% of adults …
The Warehouse, a retail chain of 84 budget-friendly stores, has been a stalwart of New Zealand life since 1982. No other retailer has the same footprint, reach or connection to New Zealand communities. And its …
Cathay wants travellers across Southeast Asia and Oceania to know that Hong Kong is The Most Fun Per km². While seemingly small, you can find in a single square kilometre dai pai dongs (street side …
Everyone assumes rage quitting is bad for business. Clash Royale just proved the opposite, and built a global campaign on it, created by Uncommon Stockholm. After a Clash Royale study showed that 66% of gamers rage …
Here’s an advertising brief you don’t get very often – help an 18-year-old deaf racing driver find new sponsors. Caleb McDuff was diagnosed as profoundly deaf in early childhood. At 16, McDuff became the first …