Who's doing what in the world of commercial creativity.
It's the 5th Slurpee BYO Cup Day, so Leo Burnett Melbourne has amped up the idea by creating seemingly impossible cups. On September 21, 2011, Leo Burnett Australia and 7-Eleven paid homage to the Slurpee with …
The Interactive Punching Bag for Dutch NGO, Fight Cancer, lets people “punch cancer in the cells to raise funds for cancer research”. Whack it and see cancer cells die. The punching bag, developed by creative entrepreneur, Thijs …
Clemenger BBDO Melbourne’s new campaign for Victoria’s Transport Accident Commission is not a TVC, nor a poster, nor a bus bike. It’s a car door handle cover. The textured cover, called the Rider Reminder, can stick …
Sol beer’s Irish digital transformation agency, CKSK, has created the world’s first independent search engine. Heineken Global acquired the Sol beer brand in 2011, and is repositioning Sol as a premium beer brand. The aim is …
BBH is working hard to help Tesco win back customers by establishing the chain as “uniquely helpful” and by “reaffirming its humorous tone of voice”. Its core campaign that launched mid-October is building a story around the …
Pepsico is disenchanted with what adland is providing. President of Pepsico’s global beverage group, Brad Jakeman, made that clear in his rebuke, Designing for Disruption, at the ANA’s Masters of marketing conference earlier this month. "Can …
Microsoft 10 launched in Australia, the US, UK, France, Japan, and Germany on July 20, and globally on July 29, with five ads – each with marginal differences, but all focused on the tomorrow of …
The United Nations Climate Change Conference (COP21) in Paris on December 7-8, is still six weeks away, but a campaign it triggered has already planted 45,000 virtual trees. For each virtual tree planted, a real …
Cummins&Partners’ first project for superannuation client, VicSuper, put huge wads of cash in people’s hands. Their own cash. The idea, Your Future Is In Your Hands, encourages people to see, feel and hold their superannuation balance, in …
Daryl missed out on seeing the youngest Australian to score a century in his test captaincy debut… …because he was at the local tile store. Looking at bathroom soap dishes. M&C Saatchi Melbourne is reminding Cricket Australia …
Bingle car insurance is so simple a chimpanzee can do it skydiving, a magician’s assistant can do it while being sawn in two, and a jazz flautist can make his crab dance to get a …
This is last year’s ad for the Peugeot 208 GTi. I am mentioning it because it goes a long way to explaining why BETC had to travel to the outer limits of extraordinary this year, to outdo …