Who's doing what in the world of commercial creativity.
Health and fitness food is big business right now. That’s bad news if you’ve been selling bacon for forty years. Danepak has been selling bacon for forty years in the UK. And it’s planning to do …
Chillax-ing got a lot more physical in Seoul when Korean agency, Innored, changed the way movies were watched at a local cinema. Part of the way through a historical action movie, the film ‘seized’ and the …
There's a complicated way to select health insurance, and there's an easy way. “The health insurance matrix is a confusing place where people have their souls stolen by robots,” DDB Melbourne, executive creative director Simon Bagnasco …
On July 29, the ASA banned Havas Worldwide London’s Finish dishwasher cleaner ad, for being misleading. The ad running on TV in the UK was based on an interview between television presenter, Carol Smillie, and …
Bye-bye, hangover cure. Hello, feeling unstoppable. Lucozade’s original slogan, Lucozade aids recovery, was in line with how glucose drinks were used in 1927 - and up to the end of the 70s. It was a drink …
It’s not so much the Blair Witch Project parody idea for Three and LG’s new smartphone launch. Nor its hairy purple Muppet-like star. It’s the viewer warning. When you invest enough time and money to make …
Ovary Action, The Abortion Pill: there’s a series that will get the name, Broadly, buzzing throughout the world. And here’s a question to make sure the buzz is loud: “Why is it so hard to …
If you thought sensurround was (ugh, cliché alert) immersive, McCann Melbourne and Airbag have developed an emotion-stimulating movie chair. The MIFF Emotion Simulator is part of McCann’s campaign for the Melbourne International Film Festival, created in …
Two Bonds' 100th birthday parties launched this week. In Australia, Bonds 100th is all about INXS and age diversity. In the UK, the sexy shapely Iggy campaign has launched. Leo Burnett Melbourne has given Bonds a …
Can a computer develop the ultimate creative? M&C Saatchi UK has installed a billboard that responds to viewers’ facial responses. The agency is experimenting to find out if tech can create the perfect ad. David Cox, chief …
Even the most enthusiastic dog lover is going to wince at Affinity’s ads for Prozym Dental Sticks. Which means the agency has nailed the first part of its job. It grabs the attention of dog …
Doing things by halves look rather silly through Origin’s eyes. It’s offering to pay for the other half for 3 months. The campaign – one 30 second TVC and two 15 second cut downs – amps …