Who's doing what in the world of commercial creativity.
There’s no Bear in these stories for Schneider Electric. But there’s a llama in one and an earth-destroying meteor in another. Schneider Electric is a specialist in energy management and automation solutions. BETC Digital’s job was …
Fire has a plan. This is the idea with which J. Walter Thompson Sydney intends to upset the public’s complacency about fire season in NSW. In its ad campaign for the NSW Rural Fire Service, the …
Is it fair to suggest that Puma’s Forever Faster campaign that launched in August last year was overshadowed by its own theme? Calling All Troublemakers got a lot of attention throughout the world… …because Usain Bolt …
Gant was founded in New Haven in the US in 1949 and became the preppy college brand in the 60s – primarily for its shirts. Its young male following helped the family owned company to become …
One thing is constant across all the new work by St George Bank, Cadbury and Samsung. Oliver Lawrance. (Just saying.) Photoplay has produced short, sharp, feature-as-hero 15 second-ers for Saatchi & Saatchi and St George Bank. …
The Spectacular and Utterly True History of Tui was meant to be launched on Tui’s 125th anniversary - “but they got distracted.” So Saatchi & Saatchi has written the book of Tui for its 126th and …
Everything about this Grey London ad for The Sun’s TV magazines is appealing. You have to love the wit in the name of of Grey London’s new campaign for The Sun newspaper, The Sun – Making …
Less than half of New Zealand’s smoke alarms work. 60% have either flat batteries or none at all. The New Zealand Fire Service needed to do something about that. So FCB New Zealand created a potato-chip …
In March this year, Coke Zero launched its Drinkable Ad campaign. The "first-of-its-kind drinkable marketing campaign," began with a billboard that contained a giant Coke Zero contour bottle with a 1,372 metre straw that delivered …
Three years ago, CHI&Partners launched telco, TalkTalk’s, YouView TV service by allowing X Factor fans to get a taste of what it’s like to be a star. It allowed everyday people to feature in their …
You can tell people that a chocolate brand is top tier by filling your ad with luxury ad clichés. And most top tier chocolate brands do. But doing what’s expected is not BBR Saatchi & Saatchi’s …
The task: Convince people that Dr Oetker Ristorante frozen pizza is as good as one cooked by a professional. Yes, it is daunting, isn’t it? Murray White, executive creative director, BWM Dentsu Melbourne, teases his creatives’ solution, …