One thing is constant across all the new work by St George Bank, Cadbury and Samsung. Oliver Lawrance. (Just saying.) Photoplay has produced short, sharp, feature-as-hero 15 second-ers for Saatchi & Saatchi and St George Bank. A Cadbury Marvellous Creations ad with standout – not only in the prime time TV clutter but also in its own campaign, again for Saatchi & Saatchi. And a mockumentary for Traffik and Samsung that steers its story to the punchline with a perfect control.

St George Bank’s Power of Thumbs highlights the bank’s new everyday app. It could have been the world’s most ignorable collection of ad messages. It isn’t.

Credits:

Client: St George Bank

Agency: Saatchi & Saatchi

Executive creative director: Mike Spirkovski

Art director: Pierre-Antoine Gilles

Copywriter
: Guy Hobbs

Managing partner: Toby Aldred

Senior business director: Suzanne Leddin

Executive producer: Paul Johnston

Production company: Photoplay Films

Director: Scott Otto Anderson

Executive Producer: Oliver Lawrance

DoP: Daniel Ardilley

Production designer: Virginia Mesiti

Editor: Simon Njoo

Post production: FSM

VFX supervisor: Howard Hill

Post producer: Tina Braham

Sound: Nylon Studios

Cadbury’s Marvellous Creations campaign has been running for three years on a high frequency, high reach media schedule. And yet, the new ad directed by Scott Otto Anderson has the power to people stop, look and listen.

Credits:

Agency: Saatchi & Saatchi, Sydney

Executive creative director –  Mike Spirkovski

Creative lead:  Wassim Kanaan

Agency producer – Paul Johnston

Account manager:  Nick Cook

Production Company: Photoplay Films

Director: Scott Otto Anderson

Executive producer: Oliver Lawrance

DoP: Daniel Ardilley

Production Designer: Martin Krejzlik

Editor: Simon Njoo

VFX supervisor: Howard Hill

Post production: FSM

Music: Nylon Studios

Samsung Employee is an ad about a photocopier. It’s a really engaging ad – about a photocopier. In humour, timing is everything. Armand de Saint-Salvy’s sense of timing makes this ad memorable. Samsung has an ad that may even get shared from office computer to the next.

Production Company: Photoplay Films

Director: Armand de Saint-Salvy

Executive producer: Oliver Lawrance

Producer: Bonnie Fay

DoP: Ben Raymond

Agency: Traffik

Creative director: David Mardon

Senior creative lead: Adam Guastella

Senior account manager: Nicola White

Group business director: Drew Berridge

Design: Daniel O’Mara

Creative: Hugo Burton

Strategy: Aaron McLachlan