Who's doing what in the world of commercial creativity.
Positive change agency, Think HQ, has been chosen by Philippine Airlines as its Australian agency partner, following a competitive pitch. Think HQ will deliver a dual-focused campaign positioning the Philippines as a must-visit destination for Australian …
cummins&partners are launching Kettle Ridge Cut's new flavours in Gen Z territory - a first for the brand in a sector filled with gourmet pretensions and capturing the wanderlust aspirations of Aussie youth. The chips can …
Tragedy, a dash of humour, exquisite control of the story, and the most wonderful surprise when you find out what this commercial is for. Watch: https://www.youtube.com/watch?v=iSMY4RTcJYs The commercial is built on a Thai cultural truth: “Foundation failed, …
Chewing gum is banned in Singapore. But, to mark the nation’s 60th birthday, BBH Singapore is introducing what could be the country’s first legal chewing gum. Called Unthinkables!, the “gum” looks, tastes, and chews like gum, …
Trident joined the Perfetti Van Melle gum portfolio in 2023 but has taken two years for its first brand campaign to emerge. In the meantime, in November 2024, Interpublic Group won the Perfetti Van Melle …
It’s rare to get two rival brands launching their campaign on the same day. It’s a rare opportunity to unfairly compare them. VML gives Gen Z the means to change the world VML has created the campaign …
Wieden + Kennedy is doing unexpected things for Nike’s Jordan Brand. The latest campaign is a musical – the musical, Annie, about children in an orphanage that has been performed worldwide - recreated with Jordan …
What if the rumours are true? What if WPP and Accenture are considering an M&A relationship together? Is there an upside for creativity? Probably not. Accenture Song is likely to be looking for media clout. …
Indonesian martial artist and action star, Joe Taslim, is known for his intense fight scenes in blockbusters such as The Raid: Redemption and Mortal Kombat. He is also a passionate gamer, but in the campaign …
The ready meals category is already crowded with voices. Saatchi & Saatchi Australia needed Youfoodz to stand out. The brand doesn’t have a protein platform, organic, plant-based or weight control platform to stand on. But …
"Imagine a whole city of people...a place filled with untapped talent." There are enough young people in the UK not in employment, education, or training to make the third largest city in the UK. The country’s …
Not another formula sporting brand commercial? This a commercial is so not. New Balance’s campaign film by creative studio, Red Buoy and director, Tom Emmerson, is way left of field. It opens on a high-stakes …