Who's doing what in the world of commercial creativity.
Brands have been telling audiences how energy works in their lives. Now BBDO Nordics and E.ON have given energy the microphone. The campaign lets energy itself become the storyteller. I Am Energy turns an invisible …
If we were starting again, creating a new world on Mars who would you want to take? This proposition by Ogilvy Spain, designed to make its audience thing about what makes the world a better …
Nike is a prolific advertiser, sharing high-production value films worldwide. Its new Chinese campaign is decidedly lo-fi, but among the brand’s most creative ideas. It’s a soup kitchen. The pop-up soup kitchen was set up on …
WhoKnewVille’s Mindy Lou and The Grinch return to US screens to spread the word about Walmart’s Black Friday deals. The extension to the retailer’s Christmas commercial was created by a collection of Publicis Groupe agencies including Fallon, Leo …
Coca-Cola is certainly stubborn. After triggering a deluge of backlash last year, for using AI to create a reimagined version of its 1995 Holidays are Coming commercial, the brand has created its 2025 reimagined Holidays …
Burberry’s Christmas commercial, Twas the knight before…, is all about a very ordinary Christmas Eve party… …except that the host is Jennfier Saunders and the guests are stars. It’s also a showcase of Burberry gift suggestions. Seen in …
Sports team produce victory jerseys well in advance of the finals. But only 50% of them are worn. The never-used jerseys are at best abandoned, and at worst, discarded and adding to fabric pollution. Either …
As news about of the audacious theft of France’s crown jewels from the Louvre Museum spread throughout the world, German family-run business, Böcker, seized the moment. It was a Böcker ladder extending up to a balcony …
In telco-land, the release of the new iPhone is a big deal. In fact, it marks the biggest acquisition event of the year for Vodafone. So it made sense to use the release of the …
Dyslexic thinkers have a different way of viewing the world. This can be very valuable. On October 8, global Dyslexia Awareness Day global charity, Made By Dyslexia, revealed for the first time the economic value of …
cummins&partners are launching Kettle Ridge Cut's new flavours in Gen Z territory - a first for the brand in a sector filled with gourmet pretensions and capturing the wanderlust aspirations of Aussie youth. The chips can …
Tragedy, a dash of humour, exquisite control of the story, and the most wonderful surprise when you find out what this commercial is for. Watch: https://www.youtube.com/watch?v=iSMY4RTcJYs The commercial is built on a Thai cultural truth: “Foundation failed, …