“The hours were demanding but the pay was good. And the boozy lunches were even better. Australia’s advertising agencies enjoyed their reputation as a glamorous and fun place to work. Not surprisingly, many of the …
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Joint London: Amazon’s Christmas ad speaks up for “peace on earth and goodwill to all”
November 17, 2016
Amazon’s Christmas ad is a socio-political statement. It's superbly done. It's emotionally powerful. It couldn't have been released at a better time. The 1.20 minute film is the story of the friendship between a Christian vicar …
Captain Risky takes his audience on a tour through his house – on his motorbike. Yep, in the ad for Budget Direct home insurance that launched on November 6, Captain Risky jumps across tabletops and couches …
“The biggest badass truck has arrived.” And in the 45 second online trailer by Brazil agency, Africa, the Mitsubishi L200Triton Sport claims victory in “the biggest battle of all times: bigger than Waterloo, bigger than Thermopylae …
Leo Burnett introduces Diageo’s Lazy Bear to summer’s lazy bears
September 25, 2016
Combine Bundaberg Rum with dry ginger ale and natural lime and you have a Lazy Bear, Diageo's new pre-mixed drink. So Leo Burnett is promoting the launch with five lazy bears of its own. The five …
Heimat for Hornbach: At home nobody can censor your D-I-Y passions
September 5, 2016
In 2009, German ad agency, Heimat, won a Titanium Silver Lion at Cannes for Hornbach with its 2008 House of Imagination campaign. The agency let 12 international artists loose in an old empty apartment building in …
Creative ingenuity comes in many forms. Many of these can be found at The Monkeys. The creatives there have taken MLA down a new path, the healthy balance diet path. In a new way. A really …
Clemenger unearths the NAB Mini Legends
August 4, 2016
To highlight NAB’s ongoing commitment to supporting footballers from NAB AFL Auskick to the big time, Clemenger BBDO Melbourne, has created a campaign that features eighteen Auskickers, each bearing an uncanny likeness to a well-known …
With the Olympics about to begin, Dove is asking the media to change its conversations about women athletes. The next part of its My Beauty, My Say campaign by Razorfish, is spearhead by digital interactive billboards …
There are more frequent discussions throughout the world now about the brands that should and perhaps shouldn’t sponsor sport. “More than 1.25 million children involved in sports programs across Australia are being exposed to "unhealthy" messages from the food …
6 Pack Band is a transgender group for Hindustan Unilever tea brand Brooke Bond Red Label, and the creation of Mindshare Mumbai. It is also this year’s Grand Prix winner in Glass Lions from 151 entries …
SuperHeroes’ Asus speed rapper goes super viral
May 18, 2016
In April Superheroes, the agency “saving the world from boring advertising,” pitted speed rapper, Mac Lethal, against a low battery phone in a supermarket and a cafe. And it used a hidden camera to film the …