AWARD School is asking young creative to tackle the current hot ticket item, diversity. AWARD wants to find the most promising ways in which ANZ, Toyota, and Meat & Livestock Australia can champion diversity in …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Uncategorized
BWM Dentsu & Simplot Australia part as friends
April 28, 2016
BWM Dentsu has ended its eight-year partnership with Simplot after deciding not to take part in an upcoming Simplot agency review. “We are immensely proud of the transformative brand work we have delivered in partnership with …
303 MullenLowe has been planning the launch of its PR division since its rebrand planning began late last year. The agency has kickstarted its new division now with a win. It has been appointed to …
Ogilvy Melbourne’s campaign for Melbourne Convention and Exhibition Centre (MCEC) is nothing like you’d expect. That is how the agency underlines its message. The campaign’s creative platform is Break Conventions, which underlines the theme of the …
Grey Singapore makes kids fight for good nutrition
April 15, 2016
Horlicks Nutriquest is an action packed game in which kids try to stop Dr. Greedy and his Metaloids from taking over The Horlicks Factory. To do this, four (tall, strong and sharp) heroes – Omair, Akin, …
Super Bowl ads make a clean sweep of the top ten virals
February 13, 2016
The Super Bowl has demonstrated its worth to advertisers. It may have cost US$5m to run a 30 second ad in Super Bowl 50, but those ads captured the world’s attention. The ten most shared ads …
It’s what you do
August 12, 2015
Must watch humour for Geico insurance's It's What You Do ads, is what director, Wayne McClammy, and Curious' partner, Hungry Man, do best. The ads in The Martin Agency’s It’s What You Do campaign for Geico all …
McCann helps MTV EXIT to repair broken dreams
September 1, 2014
Think long copy is dead? McCann has found a way to make everyone - even Gen Y - read it. MTV EXIT is the foundation working to to end human trafficking and exploitation by raising awareness, …
5m views in 3 days. Yes, but how many customers?
August 22, 2014
“Branded content is an effective way to engage consumers well before they are in purchase mode…With relentless competition for people’s attention, it is crucial that brands are reaching consumers with content that gets them excited. …
Therapy Studios makes Skullcandy rock
August 20, 2014
A bunch of creatives with the foresight to grab the URL, youneedtherapy, deserve applause just for that. But Therapy Studios is going to get applause here for the film qualities of Skullcandy’s brand campaign, Push Pull. What …
The Hallway takes the cake
July 30, 2014
...and on it builds its culture, creative and presentation skills, a cookbook, an exhibition and a charity campaign. “It's funny what drives the culture of a business and it’s not always what you expect.” [Jules Hall, …
CANNES: THE FINALE. WHO WON WHAT?
June 21, 2014
FILM CRAFT: There was no Grand Prix in Film Craft – from 2073 entries and 135 shortlisted ads (of which Australia had 10). 16 Gold, 22 Silver and 28 Bronze Lions were awarded by the jury …