The Super Bowl has demonstrated its worth to advertisers. It may have cost US$5m to run a 30 second ad in Super Bowl 50, but those ads captured the world’s attention.
The ten most shared ads in the week after the Super Bowl are the extended versions and cut downs of Super Bowl ads.
1. T-Mobile, Restricted Bling, Publicis Seattle
The extended version of T-Mobile’s Super Bowl parody of Drake’s Hotline Bling was shared twice as many times as the next ad on the unruly viral chart list. The ad was shared 425,592 times on the week after the Super Bowl.
2. Hyundai, First Date, Innocean Worldwide
The ad, starring Kevin Hart, was shared 278,275 times in the past week.
3. Heinz, Wiener stampede, David Miami (extended)
The full version of Heinz’ hot dog love story was shared 161,190 times.
4. Mountain Dew, puppymonkeybaby, BBDO New York
The silliest ad of the Super Bowl was shared 127,429 times. Be warned, this ad will get under your skin.
5. Heinz, Wiener stampede, David Miami
The cut down of Heinz’ hot dog love story was shared 100,878 times in the past seven days.
6. Hyundai, Ryanville, Innocean Worldwide
The ad that pumps up Ryan Reynolds and smiles at women drivers was shared 85,842 times.
7. Coca-Cola, Hulk vs Ant-Man, Wieden & Kennedy
Coke’s deal with Marvel comics paid off. The ad was shared 77,320 times.
8. T-Mobile, Restricted Bling, by Publicis Seattle
The cut down of Drake’s Hotline Bling parody was shared 67,208 times in the week after the Super Bowl.
9. Audi, Commander, Venables Bell & Partners
Outer space is trending. So is David Bowie This father-son classic story with a David Bowie, Major Tom twist has been shared 65,880 times this week.
10. Death Wish Coffee, Storm’s a-brewin’, by RPA
Death Wish Coffee not only got a free ad thanks to the NFL, it got its name known throughout the world. The ad was shared 62,708 times.
