The Super Bowl is one of the ad events of the year. Even being able to pay for a spot during the broadcast has status. And for adland creatives, it’s a chance to show “what they got”. The hallmark of Super Bowl advertising is the greater creative freedom advertisers allow (and YouTube view counts demand) in it.

Traditionally, Super Bowl ads are ranked by ad watchers (consumers) and ad observers (journalists).

This year, there will also be an adland ranking. The Clio Awards has launched the Clio Creative Bowl, a juried competition to find the top commercial aired during the Big Game on February 1.

The winner will be announced the Monday after the game, and the Super Clio trophy will be presented in the winning agency’s city. Coverage of the jury’s deliberations and viewpoints will appear on Clio’s Facebook page and Clio’s Creative Bowl website.

The Clio Creative Bowl was the brainchild of Rob Reilly, global creative chairman at McCann Worldgroup, who is the head of this year’s Clio jury. The other 2015 jurors are:

• Ted Royer, chief creative officer, Droga5
• Gerry Graf, founder and chief creative officer, bfg9000
• Glenn Cole, founder and chief creative officer, 72andSunny
• Colleen DeCourcy, global executive creative director, Wieden+Kennedy
• David Lubars, chief creative officer, BBDO Worldwide and chairman, BBDO North America
• Susan Credle, chief creative officer, Leo Burnett USA
• Steve Simpson, chief creative officer, Ogilvy & Mather North America
• Rob Schwartz, CEO, TBWA\Chiat\Day New York
• Tim Nudd, creative editor, Adweek

(Adweek and the Clio Awards are owned by affiliates of Guggenheim Partners.)

Clio chief, Nicole Purcell, commented, “We’ve seen more people tuning in for the ads than the game itself. It’s become the prime showcase for the most innovative and inventive creative of the year. At Clio, we wanted to capitalize on our knowledge base and a network of experts to recognise the work around this moment.”