It’s difficult to be scandalous in a society that has seen it all. But scandalous, or as Jean-Paul Gaultier calls it, liberated, is what makes the brand stand out. Its new commercial, created by agency, Puig, and produced by Colors, is trademark Jean-Paul Gaultier – sexually liberated and exquisitely beautiful. Yes, the story is perhaps only clear in its creators’ minds – this is a traditional fashion-perfume commercial.
Here is its description: “The Scandal train takes viewers on an odyssey where extravagance reigns, and everyone is as unique as the next. No rules. The film brings together a constellation of clashing identities—eclectic, magnetic, and fearless. With oDbeat scenes, surreal situations, bold contrasts, bodies, gazes, and energies captured like artworks in motion. The train is a gallery. The film, a manifesto. It’s [director & fashion photographer] Oliver Hadlee Pearch’s DNA taken to the extreme.”
Ultimately, and importantly, the commercial captures both the brand’s personality and the cultural aspirations of its audience perfectly. Outré has always driven Jean-Paul Gaultier’s allure.
Credits:
Client: Jean Paul Gaultier
Chief Brands ODicer Jean Paul Gaultier: Vincent Thilloy
VP Fragrances: Frédéric Appaire
Global Comms Director: Daniel Menéndez
International Marketing Director: Madeleine Lespinet
Group Manager: Romain Gire
Product Manager: Hortense Rocoplan
Digital & e-Commerce GM: Etienne Cherrier
Marketing Purchasing Manager: Emmanuelle Touati
Studio Director: Emilien Boland
Seamstresses: Fanny Mikolajczyk, Amandine Gonnet
Brand Content & Digital Marketing Director: Hugo Cortey
Comms & Brand Content Manager: Agathe Guyot
Brand Content Executive: Jorge Trio Ruiz
Director & Photographer: Oliver Hadlee Pearch
Production Company: COLORS
Executive Producers: Jules Dieng & Julie Mathieu Moreau
Line Producer: Alexis Fonvieille
Production Coordinator: Arthur Guerner
Service Production: LaoKoon Filmgroup
Agency: Puig
Creative Director: Françoise Jacquey
Artistic Director: Hugo Matringe
TV Producer: Hélène Gasparini
Millennials: Rayan Nohra, Adrien Sgandurra
Art Buyer: Marion Audo
Director of Photography: André ChemetoD
1st AD: Dany Dittmann
Post Production: The Mill
Executive Producer: Cécile Hubin
Post-Producers: Cédric Négrel, Marie-Cécile Juglair
VFX Supervisor: Damien Canameras
CG Supervisor: Vincent Coni
Colourist: Jean-Clément Soret @ Company 3
