A green man talks about his role in filmmaking. He knows he’s never the star – nor even seen – but he has a lot to be proud of. He is important. The underdog has been brought to the fore and given a new appeal in a campaign, created by Conill for Toyota of Hollywood in Florida. Its green man is a metaphor for sustainability, symbolising the minimal footprint of the Toyota bZ4X and underlining the car’s commitment to sustainability, in this unexpected argument for environmental awareness.
“The moment we received the idea, we knew there was an opportunity to do more than just tell a funny story,” stated director, Ari Evasio. “We aimed to create a character that sparks empathy, brings a smile, and leaves viewers with something to ponder. Every visual choice – from art direction to performance – was crafted to make the sustainability message feel both human and approachable. For me, the most rewarding part of this project was striking that balance between humour and meaning and doing it alongside such a passionate and creative team.”
The full campaign is running on broadcast and social channels.
Conill chief creative officer, Elizondo, commented, “Conill always seeks to innovate in the automotive segment, and this time we’ve found a character that truly embodies the product’s values. The synergy of our creative team with Not Normal brought sustainability into the spotlight in an unexpected, cinematic way. This collaboration exemplifies how a compelling idea can align agency, production, and partners to drive exceptional execution and make high-quality storytelling possible in a turn-key fashion.”
Agustín Mas from Plus Music led the music and sound design, conquering a big challenge as each scene had its own cinematic tone and texture that needed to come through in the soundscape.
Credits:
Client: Toyota Of Hollywood
General Manager: Herbie Lopez
Manager: Diana Graterol
Planner: Oscar Serrano
Creative Agency: Conill
Chief Creative Officer: Veronica Elizondo
Creative Director: Brunno Cortez
Copywriter: Luciano Griessi
Associate Creative Directors: Federico Pellejero & Juan Lodola
Research & Development: Nora Puig De La Bellacasa
Production Company: Not Normal Films
Directors: Ari Evasio & Jorge Arana
Director of Photography: Agustin Barrutia
Executive Producer: Jose Luis Cabruja
Executive Producer: Charlie Berrizbeitia
Line Producer: Israel Consuegra
Art Director: Yecid Benavidez
Post Production, VFX & Editing: Right Cut
Flame Artist: Rudel Reyes
Artist: Abraham Torna
Vfx Supervisor: Pipo Bonamino
Finish: Andi Quiroga
Colour Assistants: Jorge Russo & Agustina Russo
Editor: Franco Pocile
Executive Producer: Consuelo Becerra
Producer: Andi Quiroga
Edit Assistant: Santiago Arias
Music & Sound: Plus Music
Executive Producer & Sound Designer: Agustin Mas
Sound Designer & Sound Mix: Daniel Yacaman
