More Grand Prix honours have been given than ever before at this year’s Cresta Awards – 12 in all.
The US led the way in Grand Prix wins with three, followed closely by Germany with two. Havas Middle East won the first Cresta Grand Prix from its region, with its Liquid Billboard for adidas. Indiana Productions and Riff Raff Films both scored two Grands Prix.
Australia and New Zealand didn’t fare so well. After a strong performance in 2020, this year it was left to Fenton Stephens of Melbourne to save the continent’s dignity with a single Bronze for Faceboobs for YourBreast.
BBDO Germany won both of the country’s two Grand Prix. It also won three Gold awards and three Silver. Its most awarded work was Eurythenes Plasticus for WWF Germany. 72andSunny NY, BBDO NY and FCB Chicago won a Grand Prix each.
Serviceplan Group of Munich won the most awards of any agency, with five Gold, eight Silver and nine Bronze awards. Four of those Golds went to the environmental campaign, The Meltdown Flags for the Meter Group.
Nord DDB Stockholm was the second most-awarded agency with five Gold, five Silver and five Bronze awards, achieved for its work for VAR Electronics and McDonald’s. Tencent Shenzhen won two Golds, five Silvers and eight Bronze awards.
Grand Prix winners are:
- Indiana Production, The Hiring Chain for Coordown x 2 in Moving Image & Film Craft
- Riff Raff Films, Festive, for Burberry x 2 in Moving Image & Film Craft
- MPC, Festive, for Burberry in Film Craft
- BBDO NY, Pedestal Project for Color of Change in Social
- FCB Chicago Boards of Change for City of Chicago in Direct
- BBDO Germany, Eurythenes Plasticus for WWF Germany x 2 in Integrated & Direct
- Havas Middle East, Liquid Billboard for adidas in Design
- 72andSunny, Fantastic Voyage for Adobe Photoshop in Film Craft
- Roof Studio, Unbreakable for Insmed in Film Craft
Cresta president, Alan Page, commented, “We saw many terrific entries battling it out at the top of the judging this year. Despite this being after more than a year of the pandemic, or perhaps because of it, there’s a real range of fresh innovation and a great depth of feeling in so much of the work that has impressed the jury.”
While the 120-strong jury handed out more Grands Prix, overall there were fewer honours given. Cresta chief executive officer Lewis Blackwell explained, “We encourage our jury to go with their expert opinion. This year there seems to have been a general tendency to be confident in identifying and backing the very best work, while across the board they were consistent and firm in not giving out any soft marks. There was a real focus on finding the standout entries.”
