Getting into the creative industries is competitive and demanding. There tend to be rules – age and education among them
In 2016, D&AD did something concrete about changing that. It created, what is for so many creatives who couldn’t go through the traditional education channel, a life-changing and career-making night school, New Blood Shift.
Shift gives those whose lives haven’t “followed the rules” – the raw, untrained creative talent who would otherwise be barred entry into the creative industries – what they need to get through the door. The four-month, free night course uses workshops and mentoring to give this talent the portfolios that show their abilities and the network they need to find jobs.
84% of 2017’s Shifters have entered into paid creative employment, compared to 41% of design graduates and just 24% of media graduates employed in their sectors after 6 months of graduation.
D&AD’s New Blood Shift is back for a third year. Applications are still open for this year’s Shift school. The deadline for submissions has been extended to August 10.
For 4Creative, Williams created a Tinder-like app for client, B&Q, targeting millennials. The app allows users to “find the tools they NEED in life”.