Real life merges with gaming as WWE and Supercell’s Clash of Clans (which has amassed more than two billion lifetime downloads) become partners for a new campaign by David New York. A roster of WWE Superstars will headline an electrifying in and out-of-game event throughout the month of April.
Under the new partnership, Undisputed WWE Champion Cody Rhodes, Rhea Ripley, The Undertaker, Bianca Belair and other WWE Superstars will be reimagined as characters inside the world of Clash of Clans, culminating in an enhanced match sponsorship at WrestleMania 41 at Allegiant Stadium in Las Vegas.
Fans can experience the WWE Superstars in Clash of Clans from April 1, and enjoy a host of WWE-themed features appearing in the game throughout the month, including themed environments, gameplay events, cosmetics and Easter Eggs paying homage to WWE’s legacy. Headlining the integration is Rhodes, who, after nearly a decade of playing Clash of Clans and being in the top 10% of players worldwide, will be reimagined in the game as Barbarian King. At the same time, and under his long-time OverlordRhodes player handle, Rhodes stars in the live-action launch video and reveals a gameplay style built on villainous destruction and domination.
“To bring these two iconic franchises together, we had to speak to both fan bases in an authentic way. When Supercell discovered that WWE superstar Cody Rhodes was actually a long-time Clash of Clans player, we knew there was a unique opportunity. So we leaned into that contrast — while he’s a hero in the ring, he takes on a much more ruthless persona in Clash. This campaign celebrates that side of him, giving fans a closer look at the player behind the username OverlordRhodes, which he’s been using for nearly a decade,” stated André Toledo, DAVID New York CCO.
Additional WWE Superstar integrations include:
- Rhea Ripley as Archer Queen
- The Undertaker as Grand Warden
- Bianca Belair as Royal Champion
- Rey Mysterio as Minion Prince
- Kane as P.E.K.K.A
- Becky Lynch as Valkyrie
- Jey Uso as Thrower
“I’ve spent years building my legacy in WWE, but it’s time for fans to know where I’ve landed most of my victories, in Clash of Clans,” Rhodes stated. “As OverlordRhodes, I don’t defend, I conquer. Villages will fall, and any opposition will be crushed under my command. This isn’t about playing fair in the ring, it’s about ruling the battlefield. Just like at WrestleMania 41, I’m stepping in with one goal – absolute victory. I’ve waited a long time for this moment, and now that I’ve arrived, there’s no stopping me.”
“When the game team found out Cody Rhodes and other Superstars were long-time Clash of Clans fans, they didn’t hesitate to reach out to WWE,” added Sara Bach, head of live games at Supercell. “This partnership in Clash of Clans is on a scale we’ve never created before – from the in-game event reaching tens of millions of players, to WrestleMania 41 and our Clash of Clans match as a first-of-its-kind event on the biggest stage.”
Credits:
Client: Supercell
Head of Live Games Marketing: Iwo Zakowski
Product Marketing Manager: David Edwards
Marketing Producer: Jannica Routamo, Yuri Yoshimura
Creative Producer: Enni Linnus, Ana Martins
Performance Marketing Creative Producer: Peter Mclaughlin
Clash of Clans Community Managers: Marco Monteiro, Vladislav Perge &Fernando Ferri
Performance Marketing: Sara Lavric
Creative Director: Patrick Almgren
PR Manager: Jonathan Howard
Creative Agency: DAVID New York
Global Chief Creative Officer & Partner: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
North American Managing Director: Carol Vieira
North American Chief Creative Officer: Daniel Lobatón
Chief Creative Officer: André Toledo
Creative Director: Jason Burke, Erin Evon
Associate Creative Director: Tori Mortenson, Kelsey Miller
Global Chief Strategy Officer: Paula Vampré
Group Strategy Director: James Mitchell
Strategist: Victoria Aldecocea
Associate Strategist: Sofia Osorio
Group Account Director: Brett Niebling
Account Supervisor: Irene León
Account Executive: Carolina Villareal
Assistant Account Executive: Arhaan Bulchandani
Head of Production: Brenda Morrison Fell
Senior Producer: Esteffania Najera
Junior Producer: Sophie Fried
Director of Business Affairs: Barbara Karalis
Senior Business Affairs Manager: Catalina Peña
Global PR Director: Sandra Azedo
Production Company: Eleanor
Executive Producers: Sophie Gold, Autumn Hymes
Director: Anthony Leonardi III
Head of Production: Rochelle Savory
B-Unit Director: Ben Kitchens
Producer: Alejandro de Leon
Editing: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Tom Mika
Managing Director: Eve Kornblum
Executive Producer: Justin Kumpata
Head of Production: Cynthia Laplaige
Producer: Niaomi McGarrell
Post-Production: Rock Paper Scissors
Lead Flame Artist: Edward Reina
Flame artist: Austin Hazzis
HOP & VFX: Barbara Kontarovich
Colour: Company 3
Colourist: Tim Masick
Colour Producer: Alexandra P. Garcia Ortiz
Colour Associate Producer: Morgan Coyle-Howard
Sound: Squeak E. Clean Studios
Senior Sound Designer & Mixer: Surachai Sutthisasanakul
Assistant Mixer: Taryn Stroman
Head of Audio Post Production & Audio Producer: Angelina Phengphong
Original Music: Pickle Music
CCO: Alexis Estiz
ECD & Managing Partner: James Zavaleta
Producers: Matt Kerr, Vanessa Lozano
Composers: Julian Trivers, Alexis Estiz, James Zavaleta
