Every potential home buyer has felt the whack of missing out at auction. We’re about to find out if reminding them about it sells home loans.

It’s the feel bad message of the year – especially this last year, during which home prices soared. DDB Australia is selling the warning, “Don’t be the one left feeling sorry,” for Westpac home loans.

DDB’s aim is to let buyers know that with the right advice from Westpac, prospective bidders can make sure they’re not the ones left feeling sorry when the hammer falls, by getting the right advice up front.

<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/10tw4cssXRc” frameborder=”0″ allowfullscreen></iframe>

Lisa Ronson, Westpac head of mass marketing services said, “For most people buying a house is the biggest purchase decision they’ll ever make – and yet some people rely on assumptions and gut-feel about how far they can go in an auction. We’re communicating that people don’t have to rely on assumptions; that they can speak with one of our advisors and bid with confidence and clarity.”

Managing director DDB Australia, Andrew Little added, “Westpac product and marketing have given us another great story to tell. They are a prolific group at the moment and we seem to be rolling out a campaign a week. This addition to the home owns campaign is a cracker.”

Melbourne executive creative director, Darren Spiller stated, “Buying a house is a high stakes, high drama moment. The drama and emotion provide us with rich creative territory to explore. Everyone has their own reasons for why they want a particular house and that’s what we’ve demonstrated – like the pregnant woman swatting away her husband’s hand for example…I think that may have actually happened to me”.

Do feel bad ads work?  The TVC went to air on Sunday June 22 nationally and will run across mainstream, digital and social channels over the coming weeks. We will know the answer soon.

Creative credits:

Agency: DDB Australia

Executive creative director: Darren Spiller

Creative director: Glen Dickson

Art director: Chris Andrews

Head of Broadcast: Simon Thomas

Head of Traffic: Diana Czechowska

Production company:  Bullock Commercials

Director:  Tim Bullock

Producer:  Adrian Shapiro

DOP:  Andrew Lesnie

Sound:  Paul Le Couteur – Flagstaff Studios

Music:   Track, I’m Sorry, by Albritton/Self, Universal Music Publishing. Licensing of publishing & re-record by Level Two Records.

Post production & editing: Method Studios