Sydney indie, DDI, has always believed in supporting worthy causes. Its pro bono work on Global Sisters has won awards, and it on ongoing commitment to championing original design with Project Counterfeit.

As part of this culture, the logical extension for DDI was to consolidate giving back into a space the agency knows best – communications and marketing support. And so, DDImpact was born. The new initiative launched to share marketing and comms knowledge freely with worthy causes.

DDImpact’s focus is on fledgling businesses, entrepreneurs and start-ups because although they seem to have great instincts around marketing, they usually lack the expertise and budgets to really put their ideas into practice. DDI will tap into the energy of these new businesses by providing them with marketing support that they can apply easily, serving the agency’s mantra The Art of Being Noticed.

Caroline McLaughlin, managing director of DDI, explained, “Something unexpected and magical always happens when you open up and give back to people with only good intentions. Our team has always had a natural gravitation to this space. DDImpact takes things to a whole new level. Because it’s an ongoing initiative, it essentially makes doing good a living, breathing part of the agency’s DNA. It’s been specifically set up to serve worthy causes and help out people who’d otherwise never have this level of access to marketing expertise.”

Any start-up is invited to submit a form via DDI’s website describing the business that has been founded and why it is so ground-breaking. Each quarter, the agency will make a winning selection from the submissions. DDImpact is made accessible to all with a starting cost of just $1,500, which secures the full DDI team working together as partners committed to helping the business grow.