Far right hate is spreading. The History Channel and Dentsu Creative Iberia want the world to read an important message – If we don’t learn from history, we are doomed to repeat it.

Their campaign marks both the 80th anniversary of the Holocaust and the 25th anniversary of the channel itself. It is simple, graphic and impossible to ignore. Tattooed numbers from the arms of Holocaust survivors are used to visualise frightening data, such as 33,963 Racial Hate Crimes in Germany in 2024 and 1,856 Likes on the comment “We miss you, Hitler”.

The chilling juxtaposition brings the past into sharp, unsettling focus.

The work launched this week across TV, print and OOH.

Credits:

Creative Agency: Dentsu Creative Iberia
Chief Creative Officer: Lourenço Thomaz
Executive Creative Director: Ivo Purvis
Copywriter: Diogo Stilwell
Art Director: João Mescas
Head of Production: Kiko Pinto Magalhães
Motion Graphics Designers: Sérgio Dores, Márcio Valente
Account Director: Paula Cardoso
Client Services Lead: Almudena Guisado
Global Client Director: Maurizio Vitale

Case Study Production: 78 Films
Case Study Editor: António Mendes
Sound Production: Guel