Pizza Hut has a US spokesperson. His name is Peter Zahut and he’s wild. Peter Zahut is the ultimate delivery legend who never shows up empty-handed. Whether he’s dropping off a hot pizza or setting up the perfect alley-oop, Peter has a knack for making every moment bigger, better, and a lot more fun. With his branded jacket, super-cool sunglasses, baseball cap (worn backwards, of course), he is the perfect parody. So is his first commercial, directed by Mike Warzin.
Peter Zahut is the invention of Deutsch and for Pizza Hut, “the embodiment of the brand’s heritage and spirit of delivering more than just pizza. Peter feeds the good times and delivers unforgettable experiences. It’s all about celebrating the legendary moments that happen over a box of pizza.” [Melissa Friebe, Pizza Hut US, chief marketing officer]
Peter made his grand debut during the NCAA Sweet 16 on March 27, and kicking off Pizza Hut’s latest brand campaign.
Ryan Lehr, co-chief creative officer, Deutsch said, “When Pizza Hut shows up you know you are in for a good time. So, we wanted to embody that energy in a person. The ultimate delivery guy who always rolls up with Pizza Hut in hand, and a trick or two up his satin jacket sleeve. He’s not meant to be the centre of attention, but the straw stirs the drink. Dishing out the pizza (and alley oops in this case), instigating good times with a flair for the dramatic, and a knowing wink.”
In addition to the new campaign, Pizza Hut is bringing back a fan-favourite menu item, Cheesy Bites Pizza and introducing The Ranch Lover’s Flight, with a trio of bold, exclusive dipping sauces.
Credits:
Client: Pizza Hut
Chief Executive Officer: Aaron Powell
President: Carl Loredo
Chief Marketing Officer: Melissa Friebe
Marketing Manager: Lindsey Corum
Brand Manager: Allison Borelli
Creative Agency: Deutsch
Chief Creative Officer: Ryan Lehr
Executive Creative Director: Mike Wallen
Associate Creative Directors: Mike Rodriguez & Sam Dworkin
Copywriter: Allison Borelli & Tree Kim
Art Directors: Daniela Olson & Cas Reed
Chief Production Officer: Diego De La Maza
Executive Producer: Megan Meloth
Producer: Harry Joseph
Managing Director: Adam Graves
Group Account Director: Meghan Miloradovic
Account Director: Ashley Alatorre
Account Supervisor: Margaretta Iselin
Account Executive: Sarah Sabin
Strategy Director: Amanda Shapiro
Strategy Director: Charlie Jim-George
Business Affairs Director: Gabriela Farias
Business Affairs Manager: Becca Waugh
Media: Spark
Production Company: Arts & Sciences
Director: Mike Warzin
Managing Director: Mal Ward
Managing Partner: Marc Marrie
Director of Production: Christa Skotland
Line Producer: Joey Zadwarny
Head of Production: Milena Milicevic Event Production: Steelhead
Director: Tom Morris
Executive Producer: Chris Kauffman
Line Producer: Chris Fox
Event Production: Steelhead
Director: Tom Morris
Executive Producer: Chris Kauffman
Line Producer: Chris Fox
Post Production & VFX: Shepherd
Executive Producer: Cara Lehr
Creative Director: Emily Irvine
VFX Producer: Jade Fuller
Grade: Apache
Colourist: Quinn Alvarez
Colour Assistant: Victoria Maahs
Head of Production: Stefanie Schaldenbrand
Editing: Exile
Editor: Grant Surmi
Edit Assistant: Kyle Behrens
Managing Director: Cl Kumpata
Executive Producer: Jennifer Locke
Producer: Adam Parker
Sound: Lime
Sound Mix: Matt Miler & Ian Connie
Executive Producer: Susie Boyajan
Music: Caya Music
Executive Creative Director: Ben Einziger
Creative Director: Tim Adams
Executive Producer: Kiki Einziger
PR: Alison Brod Marketing & Communications
