Life needs truth. It may be obvious, but too many are willfully ignoring it. The New York Times is bringing truth back to the forefront of what matters in a new campaign by Droga5, led by a two-and-a-half minute film directed by Kim Gehrig and produced by Somesuch.

“We know our readers have a lot on their minds right now. They’re wondering about case counts, online learning, whether it makes sense to fly. They’re following protests, presidential politics and economic tumult. When will you go back to your workplace — or when will you be able to find work? Times journalists are also thinking about these questions and so many more, and we try each day to interview the experts, do the deep research and hit the road, so we can help our readers find the answers,” stated Marc Lacey, national editor, The New York Times, in the publication’s blog.

The campaign underlines The Times’s “commitment to providing guidance to readers in every part of their lives,” the blog adds.

The film is a poem about life in five verses, created from New York Times story headlines. It is set to the sound of Makaya McCraven’s jazz and the sound of typing, which create a rhythm that mirrors the structure of news writing.

“Life is full of questions, more so now than ever before,” stated Amy Weisenbach, senior vice president of marketing and media strategy, The New York Times in the blog. “We created this campaign to reflect how our journalism is helping people navigate the complexity of life, especially in this moment. Telling this in an artful way meant weaving together headlines and photos from across the report, so that we could really capture the essence of what life feels like right now.”

The full campaign, which includes television, digital and social media advertising, as well as audio, print and digital ads created by The Times’ internal creative team. These will run on The Times’ channels.