Lynsey Atkin has left her role as chief creative officer at McCann London after just four months. She joined McCann after a five year stint at 4Creative as ECD and three as a Cd at Havas London. McCann has appointed Emiliano De Pietri to replace her.

De Petri will spearhead McCann London’s creative vision, working closely with the agency’s teams across creative, production, strategy, and business. He will report directly to Javier Campopiano, chief creative officer, McCann & McCann Worldgroup and join the agency in mid-February.

This will be an expansion of his current role as global creative partner, global brands, McCann Worldgroup, during which time he played a key role in the network’s recent global wins for IKEA and Peroni. Prior to that he was chief creative officer for McCann Spain, where he worked on globally recognised campaigns as Trapped in the ‘90s for IKEA, Live Insurance for MAPFRE, the IKEA global campaign, Do Try this at Home, and The Christmas Dilemma for Iberia.

De Petri is well qualified to lead brands that work across many market having led creative teams across LATAM, North America, and Europe, where he was based out of London, during an eight year-tenure at Grey. He is a Grand Prix winner and Glass Lion recipient, with more than 50 Lions to his name in addition to multiple awards from D&AD and the One Show.

Said Javier Campopiano commented, “Emiliano is a true creative force, a leader who inspires and elevates everyone around him. His ability to bring together diverse talent and drive ground- breaking work is exactly what we need to continue pushing the boundaries of radical creativity at McCann London. His impressive track record, coupled with his passion for innovation and delivering ideas that live up to the promise of Truth Well Told, makes him a perfect fit for our award-winning team. We’re thrilled to see what he will do in London, and excited to see the magic he’ll bring to our clients.”

De Petri added, “I’ve been an admirer of British creativity since I watched the Cannes specials Canal+ ran in Spain 30 years ago. To be in London, leading an office with these teams and clients, is a dream come true. The weeks I spent here during the Peroni pitch were pivotal. The teams and I clicked, and I fell in love with this office. I can’t wait to see what we can achieve together.”

Other appointments across McCann include Jordan Doucette promoted to CCO McCann Canada; Britt Nolan, CCO McCann Worldgroup North America; Eoin Sherry, CCO McCann Spain; and Crystal Malachias to global co-chair of social and influencer capability, McCann Content Studios, based in McCann London.

Christian Johansen, president, McCann Worldgroup UK & Europe, stated, “McCann London is a hub for a raft of London-based global clients and a centre of creative excellence on the global stage. Emiliano is a creative powerhouse who brings a unique track record of international creative leadership to this key market in our region. I can’t wait to see the impact he’ll have on the business, the product and the success of our clients. We would like to thank Lynsey for the time she has spent with us at McCann London. We understand that sometimes plans do not align and appreciate her professionalism during our time together. We wish her all the best in her next venture.”