Epica Awards Day 1 winners: Leo Burnett Australia’s Bonds re-loved wins Gold

After Epica’s Day 1 judging the country with the most winners overall was Germany with 42 awards including 14 golds. The second most successful country was the US with 36 awards, including 11 golds.

The most successful network was McCann Worldgroup with 43 awards including 16 golds, followed by BBDO with 26 awards and 7 Golds.

Standout agencies were McCann New York with 9 winning entries including 4 golds, and Rethink from Canada 9 awards including one gold.

The most successful campaign to date was The Tampon Book from Scholz & Friends Berlin with 4 winning entries, including 3 golds.

Here are the Gold winners so far:

Food:

BBDO Russia Group, Perfect Search for Mars Perfect Fit
McCann Paris, Street-Vet for Purina

Confectionery & Snacks:

BBDO Toronto, M&M’s Finger Lickin’ Good for Mars Wrigley Canada
BBDO Toronto, Snickers Suit Swag for Mars Wrigley Canada

Non-Alcoholic Drinks:

Trigger Norway, Coca-Cola joined the fast for Coca-Cola
Dentsu Japan, Nikkei Blend for Nikkei Inc.

Health & Beauty:

Kolle Rebbe Ukraine, Instopica. The first eye test in Instagram Stories, for Luxoptica
McCann Health UK, The Urban Eye Tests for OCO Opticians

Prescription & OTC Products:

McCann Manchester, Baby Blockers for Skyn Condoms

Fashion, Footwear & Personal Accessories:

Publicis Pixelpark: 9.58 Seconds – The world’s fastest annual report for Puma

Luxury & Premium Brands:

McCann Paris, The Non-Issue for L’Oréal Paris

Household Maintenance:

Superfy Private Company Greece, OMO Tag for Unilever

Homes, Furnishings & Appliances:

McCann Tel-Aviv, ThisAbles for Ikea

Personal Electronics & Devices:

Serviceplan Germany, Dot Mini. The First Smart Media Device for the Visually Impaired, for Dot Mini

Vehicles, Automotive Services & Accessories:

Achtung! mcgarrybowen Netherlands, Road Tales for Volkswagen

https://youtu.be/r2xq0E-_yFw

FamousGrey Belgium, Volts by Volvo

Communication & Public Service:

MRM//McCann USA, Delivering Hope for United States Postal Service Operation Santa
Hakuhodo Kettle Japan, More Than Likes for Y!Mobile

Transport & Tourism:

Mensch Denmark, Closed For Maintenance for Visit Faroe Islands

Ogilvy Germany, No need To Fly – Around the world in Germany for German Rail

Restaurants, Bars & Cafés:

Nord DDB Stockholm, Bee Boards for McDonald’s

Retail Services:

Rethink Canada, Embarrassing Plastic Bags for East West Supermarket

Wavemaker Hungary, Open Shelves for Writer’s Store

Financial Services:

Hungry and Foolish France, Collection Court No1 for BNP Paribas
WMcCann Netherlands, Mastercard: Impossible Mascots for Mastercard

Online & Mobile Services:

McCann Worldgroup Deutschland, Signs for German Youth Association of People with Hearing Loss Signs Smart Tool

Media:

Serviceplan Group Italia, Burn Racist Giga for Rolling Stone Magazine Italia

Boondoggle Belgium, Faq for De Morgen

Recreation & Leisure:

Heimat Zurich, Read Upright for Kieser Training
Wunderman Thompson UK, Unscripted for BT Sports

Public Interest – Health & Safety:

McCann London, LoFi Beats Suicide for Vice UK, College Music
Scholz & Friends Berlin, The Tampon Book: a book against tax discrimination for The Female Company

Public Interest – Social:

Windfor’s Georgia, Dze_Georgian Project for American Friends of Georgia Shelter for the Homeless
Hjaltelin Stahl Russian Federation, Homeless Home sale for Ekstra Bladet
McCann Worldgroup Deutschland, Ad for Men for L’Oréal Paris

Public Interest – Gender Equality

VMLY&R USA, The Last Ever Issue for Gazeta.pl / Mastercard / BNP Paribas

Public Interest – Environment

Leo Burnett Australia, Bonds Re-Loved for Bonds

Mensch Denmark, Closed For Maintenance for Visit Faroe Islands

Professional Products & Services:

Havas Montreal, Speed reading for Daniel Gagnon speed reading seminar (x3)

Corporate Image:

ICF Next Belgium, The Shape for European Commission / DG Comm

Radio Advertising:

Café Communications Kft Hungary, Audio studio – the radio experiment for Audi

Consumer Direct:

Scholz & Friends Berlin, The Tampon Book: a book against tax discrimination for The Female Company

Topical & Real-Time:

Ogilvy Germany, No need To Fly – Around the world in Germany for German Rail

https://youtu.be/_35uEjs2W7I

Media Innovation – Traditional Media:

McCann Paris, The Non-Issue for L’Oréal Paris
Nord DDB Stockholm, Abbey Road for Volkswagen

Creative Technology:

Ig2 Canada, Bone vs Steel for Société de l’assurance automobile du Québec
McCann New York, Changing The Game for Microsoft

Creative Use of Data:

Ogilvy Germany, No need To Fly – Around the world in Germany for German Rail

Branded Content – Film/Series

Zulu Alpha Kilo, The Away Game for Tim Hortons

Branded Content Music Video:

MediaMonks, NCEMC: Runaway Train 25 for National Center For Missing Children
McCann New York, The Most Vicious Cycle for March For Our Lives

Branded Content – Branded Games:

McCann New York Think Inside the Box for Lockheed Martin

Branded Content – Native Advertising:

McCann London, Visit Xbox for Microsoft

Branded Content Product & Brand Integration:

Rafineri Turkey, Dear Brother for Losev charity

Public Relations:

McCann New York, Second Chances for Donate Life California

Scholz & Friends Berlin, The Tampon Book: a book against tax discrimination for The Female Company

Events:

Ig2 Canada, Metal Proof for Fenplast

Promotions & Incentives:

VMLY&R USA, RIP Simon for Life Direct – Trade Me Ltd

Experiential & Shopper Marketing:

Wunderman Thompson Paris, The Parisian Rendez-vous for Le Drugstore Parisien

Copywriting & Storytelling:

Iconoclast Germany, Mercedes-Benz – In the long run
&Co./NOA, The Lift for Bianco Footwear

https://youtu.be/h7R5cnvtWAo

Graphic Design:

Kolle Rebbe Germany, The logo behind the logo for Munich Philharmonic Orchestra

Publication Design:

Rothco, part of Accenture Interactive, The Book That Grew for AIB
BETC/Havas Brazil, The 9’58 Biography for Puma Brasil

Packaging Design:

Synthesis Creative Lab Uzbekistan, Natural packaging for natural products for Zërna

Websites:

Energy BBDO USA, The Music Behind The Recipes for Kerrygold USA

Online Ads:

FCB/Six Canada, Go Back To Africa for Black & Abroad

Mosaic Media Russian Federation, I am not a Robot for Mastercard

Online & Viral Films:

BBDO New York, Back to School Essentials for Sandy Hook Promise

Social Networks:

Publicis WW Mexico, #StillSpeakingUp for Propuesta Civica AC

Mobile Sites & Apps:

McCann Worldgroup Deutschland, Signs for German Youth Association of People with Hearing Loss Signs Smart Tool

Mobile Campaigns:

Wunderman Thompson Paris, The Parisian Rendez-vous for Le Drugstore Parisien

VR/AR:

Interactive Media Foundation Germany, Das Totale Tanz Theater – A Virtual Reality Dance Experience for Man and Machine for Interactive Media Foundation & Filmtank
Digitas USA, JFK Moonshot for JFK Presidential Library and Museum

Integrated: