FCB Brasil is living the ad-maxim ideas can come from anywhere. Its new internship program, FCB/Brain, aims to attract students who are starting their careers with the invitation, Come with what you have. Its campaign underlines that diversity promise.
The campaign values the candidates’ life experiences and drive to learn, and pokes fun at internship openings with requirements that anyone who’s starting out would find impossible to meet. The purpose of FCB/Brains, now in its fourth year, is to develop and prepare young professionals for the creative industry and it is aimed at students who are in their 4th or 5th semester in college. The recruiting process will be hosted on Gupy, an agile and innovative platform that connects candidates and recruiters, on what will be the new official careers website for FCB Brasil.
The more than 20 openings are looking to hire professionals who will help FCB Brasil be an agency with broader plurality of gender and sexual orientation, among other traits. VP of Human Resources Sandra Denes commented, “We are all committed to discussing, debating, learning, and multiplying knowledge. That is essential for us to become an agency ever more diverse and open to dialog. This makes us feel confident that we’re in the right track.”
As well as creating more diverse growth opportunities within the agency and across the advertising industry, new internship openings are available in brands & businesses (account services), creative, content, data intelligence, media, planning, HR, finance, RTVC, production, and creative technology. Since the first edition of the program, about 30 interns have been hired as full-time employees in various departments.
Another goal is to focus on the interns’ professional development. The main pillar for this is FuturoLab, a mentorship plan that pairs interns with mentors who are leaders in the agency, in order to accelerate their career development. The program’s broad format includes checking up on the interns on a monthly basis and providing psychological support and behavioural training on topics such as diversity and inclusion, emotional intelligence, creativity and innovation, and career development. Throughout 2022, one-off selections were done for specific openings, following the same criterion.
FCB/Brains will have four stages this year, the first is in March and April for the registration process; then tests, interviews, and group dynamics. The final interviews will be held in the first week of May and results will be announced soon after, on the program’s website.
The program welcomes applications from students in the following courses: business, audiovisual arts, databases, big data and analytics intelligence, communications and marketing, computer sciences, social sciences, systems development, design, computer engineering, statistics, physics, human resources management, mathematics, social and digital media, psychology, publicity and advertising, public relations, radio and TV, and information technology.
