Groupon hasn’t released a TV commercial since 2019. FCB is making sure that its first for two years is noticed. It features hand people. The commercial taps into the post-lockdown reawakening (and a backlog of pent up experience dreams) by encouraging people to Grab Life by the Groupon, to get out and explore the world of experiences. . “Grab a drumstick, grab a paintbrush, grab a concert, grab a back wax, grab anything, everything, that laser thing, hands of America grab the Groupon app and grab life by the Groupon,” the TVC’s narrator states.

Since the beginning of 2021, Groupon has been expanding its inventory and removing repeat purchase restrictions to give consumers the value, selection and convenience they want from a local experiences marketplace. It has also recently launched a new, personalised user experience that brings the new inventory front and centre.

“This is a zeitgeist moment for Groupon — coming out of the pandemic, we all want to get back to experiences that bring us joy, enrich our lives and allow us to connect meaningfully with others. And Groupon is here for that,” stated Groupon chief marketing officer, Jill Balis. “Grab Life by the Groupon showcases what we’ve been doing over the past year to improve our inventory and modernise the customer and merchant experiences. We’re excited to show off this work and help people explore the thousands of fun and affordable experiences available in their local communities.”

The 30-second TVC is being supported in digital OOH, display, audio, OLV and social. 

“We’re thrilled to partner with Groupon to evolve their brand identity with consumers and merchants and drive engagement through bold and adventurous activations and storytelling,” commented Andrés Ordóñez, chief creative officer of FCB Chicago. “We can’t wait to show the world how experiences define who we are and help us live our best life.” 

The campaign launches in the US before extending to a selection of international markets later this year.