“Your parents will never tell you who their favourite child is. But this machine will.”
…And I bet you have a go at finding out. FCB has launched the Favourite Child Detector in advance of the new season of the show in New Zealand.
Ok, so it assumes your whole family is on Facebook. You select your siblings and a parent of choice, and the app will scan the parent’s Facebook activity to see who’s getting the most attention – in other words, the most likes, status updates, and photo tags.
If you’re the fave child, you’re Modern Family’s Alex and “smarter and better behaved than your siblings” (according to the app).
If you’re Luke or Haley, well – sorry.
And if your mum or dad whinges relentlessly on your wall about what you are (or are not) doing, your miscreant behaviour will be put to good use. The app doesn’t know the difference between, “What the hell were you thinking?” and “So proud of you, darling.”
Creative credits:
Executive creative director Asia Pacific: James Mok
Executive creative directors: Regan Grafton & Tony Clewett
Copywriter: Alan Jones
Art director: Angelo An
Senior digital designer: Andrew Jackson
Digital producer: James McMullan
Head Of Digital production: Haydn Thomsen








