The mockumentary style of The Office (and Apple) enlivens Fiverr’s new campaign promoting its suite of tools that allows creators to train a personalised AI with their own body of work.

The film, starring Brett Gelman from Stranger Things, features Gelman portraying Another AI, a burdensome office colleague who works aimlessly, churns out generic content en masse, and occasionally “borrows” the work of others. In a clever role reversal, Gelman — who has played unsettling characters — trades his dark persona and storyline for an optimistic take on the future of work and creativity.

Addressing the issue of copyright directly, Gelman’s suspiciously familiar output is interrupted when an artist catches him copying her work and decides to train him. The scene then launches into a hilarious parody of the most swoon-worthy pottery-making tutorial in movie history, highlighting how Fiverr Go transforms AI by turning it into a collaborator who continuously learns from creators rather than replacing them.

Enhancing the entertainment are awkward interviews breaking the fourth wall and silent stares at the camera.

The commercial is running nationally in the US, across streaming channels and online beginning today, showing how top-rated freelancers in illustration, writing, and voiceover categories use Fiverr Go to scale their businesses.

“Instead of AI controlling humans, a dystopian storyline you might see in Stranger Things, we built Fiverr Go to enable freelancers to reclaim their creative power in an AI-driven world,” stated Matti Yahav, Fiverr CMO. “Brett perfectly embodies our vision of creators thriving with AI as their partner, maintaining ownership of their work while dramatically expanding what they can accomplish.”