What technological and creative expertise can create is extraordinary. On June 22 at Cannes Lions, J. Walter Thompson’s The Next Rembrandt for ING, which used technology and data to create a “Rembrandt”, won an Innovation Lion and the Grand Prix in Creative Data.
Clearly, it is also fascinating.
Cannes winners: Cyber, Creative Data, Mobile, Innovation & Media
Also on June 22, Goodby Silverstein & Partners launched Make a Masterpiece for Adobe Stock, a campaign in which lost works of art were created entirely from Adobe stock images.
Adobe asked four digital artists from Behance to recreate a piece of famous art that has been lost, stolen or destroyed using Adobe Stock photography and Photoshop.
Karla Cordova from Ecuador was asked to recreate Frida Kahlo’s The Wounded Table. Jean-Charles Debroize from France, Caravaggio’s Saint Matthew and the Angel. Mike Campau from the US, Karl Friedrich Schinkel’s Cathedral Towering Over a Town. And Ankur Patar from India, Rembrandt van Rijn’s The Storm on the Sea of Galilee.
The process involved in each recreation was filmed.
A film featuring narration by Ankur Patar was also created. He used 236 stock images in his re-creation.
“No one can truly replace these lost paintings. But by faithfully re-creating them with Adobe Stock, we can remember them again and reshape what the world thinks about stock photography in the process,” stated Will Elliott, Goodby Silverstein & Partners associate partner and creative director.
The campaign website features the finished masterpieces, time-lapse videos showing the finished pieces coming together, bios and backgrounds of the four artists, and a collection of how-to tutorials. The site will grow over time to include more recreated masterpieces.
Credits:
Agency: Goodby, Silverstein & Partners
Co-chairmen: Rich Silverstein & Jeff Goodby
Executive creative director: Margaret Johnson
Creative directors: Will Elliott & Patrick Knowlton
Art Director: Bennett Austin
Copywriter: Jordan Dodson
Director of graphic services: Jim King
Managing partner: Robert Riccardi
Account director: Theo Abel
Director of Brand Strategy: Bonnie Wan
Brand Strategist: Etienne Ma
Research & Analytics Director: Cassi Husain
