Madden NFL 17 launches August 23. That’s probably going to get gamers excited anyway, but just to make sure, creative agency has parodied the Justin Bieber music video with 1.7 billion YouTube views, Sorry.
Heat’s version stars the Denver Broncos’ Super Bowl star, Von Miller. He may not have a voice like the Biebs, but he can dance. And Heat was right, watching so many versions of an NFL star do hip-hop dressed in lollipop-colours is great viewing. In Von Miller’s 80 second Sorry parody, Start Me, the footballer asks Madden players to put him in their line-ups when the game launches.
Heat has promised more pop culture parodies to come.
This is the third Madden ad-hit in a row. Watch the promos for Madden 15 & 16 here:
CREDITS:
Agency: Heat
Chairman, executive creative director: Steve Stone
Creative directors: Anna Rowland & Warren Cockrel
Associate creative director, art director: Nichole Geddes
Associate creative director, copywriter: Mitch Gage
Director of integrated production: Joyce Chen
Producer: Hannah Murray
Director of Client Services: Aaron Lang
Production Company: Arts & Sciences
Director: Matt Lenski
DoP: Darko Suvak
Head of production: Christa Skotland
Editing: No 6
VFX: Electric Theatre Collective
Music: Beacon Street Studio
