Spring (aka DIY season) has sprung in Europe and HeimatTBWA\ Germany is helping Hornbach to make the most of the seasonal opportunity again. In another of what has become a power-packed history of emotive commercials, the partners present a film that captures the exhilaration of shedding winter’s hibernation to Feel Like a Kid Again, with an allegorical spring arriving as a massive tory truck overloaded with flowers.
The spirits-lifting campaign was directed by Fredrik Bond and produced by Tony Peterson Film and MJZ Londo. Note the brilliant sound design underpinning by Fridge Audio Berlin.
In worrying times like now, where optimism is low, reclaiming that playful joy has never been more crucial. The campaign urges adults to rediscover child-like lightheartedness, ease and excitement. And the campaign shows that it doesn’t take much to rekindle that spark.
“Deep inside each of us lies a dormant urge for unbridled childlike exuberance,” stated Guido Heffels, longtime chief creative at HeimatTBWA for Hornbach.” No other brand fulfills this longing quite like Hornbach—with a wheelbarrow-sized dose of madness in spring.”
“With a twinkle in the eye, the campaign perfectly captures the emotions people feel in this important season and reflects the relentless drive of HORNBACH customers. There’s a special, unforgettable kind of happiness – a childlike joy, that comes from creating something with your own hands,” added Thomas Schnaitmann, head of international brand at HORNBACH.
This gigantic, toy truck will stretch across every element of the campaign, that is running in nine European countries. The TVC and online video are supported in social media, digital platforms, (D)OOH, and point-of-sale activations.
Credits
Client: Hornbach
Chief Marketing Officer: Karsten Kühn
Heas of Marketing: Thomas Schnaitmann & Julia Post
Brand Manager: Erik Fritsch
Creative Agency: HeimatTBWA\ Germany
Head of Creative: Guido Heffels
Creative Directors: Luis Jaehner & Christofer Kuemmerer
Agency Producer: Kerstin Heffels
Managing Director: Tim Holtkoetter
Account Directors: Lea Boehm & Peter Hunger
Media: Mediaplus Berlin
Production Company: TPF Berlin
Executive Producer: Michael Duttenhöfer
Director: Fredrik Bond
Director of Photography: Jacob Ihre
Production Designer: Fritjof Granström
Production Company: MJZ London
Executive Producer: Lindsay Turnham
Producer: Florian Von Der Heydt
Production Service: 24/7 Chile
Executive Producer: Cristobal Sotomayor
Production Manager: Susana Del Rio
Coordinator: Tomás Ortiz
Casting: Ariana Coler & Pamela Fenner
Art Director: Sole Montenegro
Wardrobe: Marcela Carboni
1st AD: Max Morales
Editing: Marshall Street Editing
Editor: Matt Pochettino
Grade: Company 3
Colourist: Jean Clement Soret
Post Production & VFX: Katalyst Berlin
Music & Sound: Fridge Audio
Composer: Asher Kaplan
Sound Designer: David Arnold
