The indoor training that sports brands are promoting during lockdown is fine. You make the most of what you have, right? It can feel good. But great?
Great is the anticipation and excitement of the return of sport, adidas says. Great is training to be ready for that. Great is looking beyond Covid-19.
And it’s saying that in a campaign, Ready for Sport, by Iris.
The one similarity that Iris and adidas’ campaign has with its competitors is that it was made during lockdown. The work was produced in under 14 days, created with stock footage and existing campaign imagery. The script is read by NYC rapper, Princess Nokia, delivering the campaign’s motivational We will ___ again motto.
https://youtu.be/Rwk5PdpTxSU
Ready for Sport’s hero film is running on adidas’ global channels including Instagram, where it includes Instagram stickers, encouraging people to post online about what activity or sport they’re looking forward to experiencing again. The campaign aims to be a rallying cry for people everywhere to imagine how wonderful sport is going to feel when Covid is over.
Credits:
Creative Agency: Iris
Executive Creative Director: Henry Scotland & Rachid Ahoiuyek
Creative Director: Gabi Mostert
Planner: Rory Natkiel
Managing Partner: Nico Tuppen
Senior Account Director: Simone Botherway
Account Manager: Lottie Tonks
Agency Producers: Annabel Singer, James Plaxton & Oliver Rushton
Production Company: POPs Productions
Director: Gabi Mostert
Editors: Iain Finlay & Andy Sowerby
Post Production: POPs Productions
Audio Post Production: George Castle @ GCRS
Designers: David Missen & Jess Leonard
Social Manager: Sophie Tyler
Voice over talent management: Gary Cohen @ ATC Management
Composer: Dave Connolly
Music Licensor: Wake the Town
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