Life can be a real bitch when your medieval catapult arrives as a flat pack.

Yes, life is full of everyday frustrations that drive you crazy, but rather than lose it, take them on, J. Walter Thompson Sydney tells its audience. Snap out of it with a KitKat.

The new platform is a twist on KitKat’s very long-standing, Have a break, have a KITKAT campaign. And the first ad has universal appeal. It’s a quirky (medieval) version of the frustration everyone knows (and has probably struggled with).

 Simon Langley, executive creative director at J Walter Thompson Sydney commented, “KitKat has been helping Australians take better breaks for close to 80 years now, but how and why people take breaks has evolved and the new campaign reflects this paradigm shift.

“By taking on the clutter of modern day life, we’re reminding people that when life gets a little hectic, sometimes you just need to ‘Snap out of it’ and have a break.”

The 60 second online film and 30 second TVC launch this week and appear on pay and FTA, supported by VOD, social (Facebook), static OOH and digital OOH.

Credits:

Agency: J. Walter Thompson Sydney

Executive Creative Director: Simon Langley

Group Digital Creative Director: Jay Morgan

Copywriter: Steven Hey

Art Director: Dylan Soopramania

Strategy Director: Carly Yanco

Head of Delivery: Paul Friedmann

Group Account Director: Bruce Pywell

Account Director: Katy Grey

Print Producer: Iain Clarke

Production Company: Revolver

Director: Trevor Clarence

Production Company Producer: Nicole Crozier

Editor: Stu Morley

Post Production: The Editors

Sound Design & Music: Nylon