It happened slowly but seemed to be impossible to stop. Business got busier. Clients got more demanding. Bosses got more demanding…

People fell out love with lunch. They became complacent about their lunch choices.

But that doesn’t need to be. J. Walter Thompson and Subway are reigniting lunch love. Subway is providing the fresh new flavours, new sauces and seasonings, exciting new tasty combinations and new and improved core ingredients. JWT is providing the humorous invitations to fall in love.

J. Walter Thompson executive creative director, Simon Langley, commented, “Aussies are passionate about Subway, but can sometimes get caught in the same old lunch routine. We wanted to remind people there are many tasty new ingredients to spice up their lunch break, and director Dave Wood delivered this via a new and exciting tone of voice for the Subway brand that will help Aussies fall in love with lunch again.”

Kate Brody, Subway marketing director Australia & Zealand, added, “We want our guests to walk into our restaurants and not just order what they know and love, but to explore all our latest flavours, ingredients and combinations.  This campaign captures all that we love about Subway: it’s fresh and fun and will certainly encourage our guests to fall in love with lunch again.”

J. Walter Thompson created the brand strategy, creative platform, all TVC and online video assets, OOH, social and radio for the campaign. It is running on TV, in restaurant and out-of-home.

Credits

Agency: J. Walter Thompson Sydney

Executive Creative Director: Simon Langley

Creatives: Kat Thomas & Nick Doring

Senior Account Director: James Ansell

Senior Strategist: Heather Morrison

Account Manager: Jack Burton

Production Company: Goodoil

Director: Dave Wood

Executive Producer: Lee Thompson

Producer: Nicole Richardson

Post Production: The Editors

Sound Studio: Rumble