MINI has appointed a new creative partner. Jung von Matt Group has been appointed as the lead creative agency for international campaigns, driven by the agency’s London and Zurich offices. The call for tenders that prefaced the decision was issued on a regular basis at the expiry of the existing contracts.
Jung von Matt prevailed in an extensive pitch. The decision for the new agency was primarily the international orientation and profound expertise of the team in the required areas. The previous lead agency was Anomaly.
MINI and the Jung von Matt agency have already worked together successfully in 2000 and from 2015 to 2021.
Jung von Matt wins MINIMINI chooses lead international creative agencyMINI Jung von Matt lead international creative agency
