This Super Rugby trans-Tasman season, KFC is taking fan loyalty to new heights – literally. The fast food chain has launched Zing Air, KFC’s first private airline service, set to deliver lucky fans from around New Zealand straight from their hometown to a rugby match to support their favourite team.
To get a ride, open the KFC App, add the Zing Air boarding pass to your cart, and you could be lucky enough to check-in.
The campaign was ideated, executed and amplified through KFC’s Agency Village, including Special PR New Zealand, Stanley St, PHD, Drum and Culture. It celebrates KFC’s 12-year partnership with the five New Zealand Super Rugby Pacific teams (Blues, Hurricanes, Gallagher Chiefs, Highlanders and Crusaders).
Special PR New Zealand led brand experience, media relations and influencer relations; Stanley St led the TV and Out of Home; PHD led media planning and strategy; Culture led the social content and Drum led in-stadium activation and rugby partnerships.
The first Zing Air flight departs Auckland on Saturday, March 1, and goes directly to Sky Stadium in Wellington. There, passengers can watch the Blues take on the Hurricanes.
Five flights will depart from various cities throughout the season to ensure fans across Aotearoa can book themselves a KFC Zing Air boarding pass.
Fans of the Blues, Hurricanes, Gallagher Chiefs, Highlanders, or Crusaders, can check the KFC app to see if a Zing Air flight is departing from a city near them soon. Passengers on KFC Zing Air can expect to fly on a private jet with a mate, accommodation for the night and primo seats at the game. And, of course, the Colonel’s finest chicken, coated in the iconic 11 Secret herbs and spices, will be served as part of a pre-match meal.
Clark Wilson, Restaurant Brands NZ marketing director, commented, “We’ve completely reinvented the shape of our marketing campaign for rugby – we’ve put an activation at the heart of the creative and used that to drive headlines and engagement. This has been a massive piece of work across our entire agency village, as well as countless internal teams and leaders. We hope it will drive more interest and excitement for the rugby season amongst the broadest possible fan base.”
The campaign will be amplified throughout the Super Rugby season through AV, OOH, social and digital, PR and in-stadium activations.
All Zing Air flights are carbon-neutral. KFC has engaged with a carbon offsetting scheme, EKOS, to offset 100% of the carbon emissions from flights via a native planting project, the Kern Creek Forest Conservation Project in Maruia.
KFC Zing Air boarding passes are live on the app from Tuesday, February 11 with several double passes across five flights up for grabs throughout the season. T&C’s apply: www.kfc.co.nz/ZingAir
Credits
Client: KFC
Restaurant Brands NZ Marketing Director: Clark Wilson
Marketing Director: Leanne Too
Senior Brand Manager: Holly Knowles
Social Media & Content Specialist: Chelsea Tsang
eCommerce Manager: Jason Wong
Senior Digital Marketing Manager: Maggie Gin
Agency: Special PR New Zealand
Managing Director: Kelly Grindle
Creative Lead: Duncan Killick
PR Director: Georgie Zonneveld
PR Senior Manager: Jess Walker
Executive Design Director: Heath Lowe
Studio Manager: Gavin LeClaire
Production Designer: Chad Kukahiko
Agency: Stanley St
Executive Creative Director: Anna Yates
Director: Josh Frizzell
Head of Production: Sage Haggart
Head of Photography: Luke Harvey
Business Director: Karlie Lloyd
Sam Henderson: Senior Creative
Strategic Lead: Murray Streets
Senior Producer: Renate Tauetau
Producer: James D’Arcy
Senior Account Manager: Olivia Jackson
Media Agency: PHD
Creative Integration Lead: Amanda Palenski
Associate Business Director: Ella McDonald
Associate Digital Director: Lily McCallum
Senior Digital Planner: Morgan Johnston
Media Executive: Cassidy Hatley-Owen
Activation & Partnerships: DRUM
Senior Account Director: Chie Hemsley
