In case you didn’t know how embedded McDonald’s is in everyday life, Leo Burnett and McDonald’s are promoting the irresistible joy of the shared order moment.

The campaign leads with a hyperbolic, fast-paced 60-second commercial, directed by Ninian Doff, in which one family’s McDelivery order ends up spreading excitedly across an entire block of flats. The campaign idea is rooted in the insight that when ordering a McDelivery, fans already know their favourites and can order for themselves and loved ones without looking at the McDonald’s menu.

In addition, ITV Creative has produced a takeover campaign that will run across ITV during the Rugby World Cup, and beyond. In these fun spots, ITV voice-overs across the different channels appear to get distracted by the same McDelivery advert, momentarily derailing them from their job of announcing which programmes are up next.

The campaign will be underpinned by a McDelivery, You In? content series, created by The Red Consultancy, which will feature brand fans from the world of sport, music and entertainment sharing their ordering secrets and rituals when getting in on a McDelivery. The series will be shown across the brand’s social and digital marketing channels during key campaign moments and will feature alongside three 30-second radio spots and native social ads.

This campaign builds on Leo Burnett’s the existing There’s nothing quite like a McDelivery brand platform, launched in June 2021. Media planning and buying was handled by OMD UK.

Kat Howcroft, director of digital & media at McDonald’s UK & Ireland, stated, “This film takes our existing McDelivery platform to new heights, building on the success of our 2021 campaign. An invite to ordering a McDelivery is impossible to say no to – this film captures the joy surrounding ordering your favourites in a fun, epic way.”

Mark Elwood, executive creative director at Leo Burnett UK, added, “We’ve tapped into another iconic truth about McDonald’s, this time that relatable moment when one person suggests a McDelivery and everybody else immediately wants in – no questions asked. Teaming up with brilliant Ninian Doff to bring a beautiful populist feel to this campaign.”

Credits
Client: McDonald’s UK & Ireland
Chief Marketing Officer, SVP: Michelle Graham-Clare
Head Of Consumer Communications & Partnerships: Louise Page
Director, Digital & Media: Kat Howcroft
Marketing Manager: Gemma Troup
Senior Brand Manager: Harry Jessop
Assistant Brand Manager: Joe Light
Campaign Assistant: Aleksandra Bubieniec

Advertising Agency: Leo Burnett UK
Chief Creative Officer: Chaka Sobhani
Executive Creative Director: Mark Elwood
Creative Partners: Andrew Long & James Millers
Creative Directors:  Gareth Butters & Emma Brooke
Creative: Alice Pearce
Social Creatives:  Josh Merriam & Chanelle Merriam 
Creative Director 0f Design: Dave Allen
Design Lead: Phil Bosher
Designer: Jakk Breedon
Motion Designer: Pete Rowse
Project Manager & Producer:  Laura Taylor
Planners: Hamish Cameron & Roxy Windisch
Business Lead:  Cairen Harry
Account Team: Alice Pavey, Nicola Kuan & Jan Nikawala
Lead Agency Producer: Jennifer Fewster

Media Buying Agency: OMD UK

Production Company: Reset X Creators Inc
Director:  Ninian Doff
Producer: Chris Bride
Executive Producer: Verity White
Production Manager: Nicci Power

Editor: Leo King @ Stitch Editing
Audio Post-Production Company: Factory
Sound Design & Mix: Antony Moore & Jon Clarke
Audio Producer: Ciara Wakley
Post-Production Company:  Black Kite Studios
VFX Shoot Supervisor: Adam Crocker
VFX Lead:  Paul Wilmot
VFX Team: James Hansell, Jim Cullen & Vahur Kuusk
Grade: George Kyriacou
Post Production Producer:  Hannah Ruddlestone
Music Clearanc: Sharpa Music
Music Track Finder: Pure Sync Inc

Social Post Production: Prodigious
PR Agency: The Red Consultancy
Social Agency:  Oliver
CRM Agency: Armadillo