M&C Saatchi Stockholm: This is how you sell solar panels in the middle of Sweden’s winter

Sunlight is not exactly the dominant feature of winter in Sweden. In theory, there are about five hours of sun each day. In practice, that’s often mucked up by cloud cover.

Mid-winter is not the time you’d expect to see a campaign for solar panels launch in Sweden.

But M&C Saatchi Stockholm used its creative ingenuity to do that exactly for energy company, E.ON. The agency used E.ON’s solar panels and E.ON’s storage battery to power a dazzling Christmas light show.

The light show, that features a remix of For a Better Day by Avicii, took place at a real home in a small Swedish town called Sölvesborg.

The residents, sun farmers Lars and Ingegärd Andersson, switched on a grand, one-take Christmas light experience that could be seen and heard from miles away.

Then M&C added an irresistible message – Turn your Christmas lights with a good conscience. Use solar energy all year round with our storage battery.