On February 10, Mastercard gave dancers and Gaga fans the opportunity of a lifetime on Tik Tok – to be featured in a fan version of Gaga’s song, Abracadabra, from her latest album, Mayhem, and win an invitation to Lady Gaga’s Club Mayhem dance party, in Los Angeles. The dance contest hopefuls had to learn the choreography and post it on social media with the hashtag, #MastercardGagaContest by Sunday, February 16.

The idea for the Priceless Experience – and a way for Mastercard to get entry into the world of pop culture and the hearts of its young drivers – came from McCann XBC and Brooklyn Brothers.

@mastercard Dance or die. 👀 Show off your Abracadabra dance with #MastercardGagaContest and submit your entry on priceless.com/Gaga for an opportunity to be featured in the Abracadabra (Fan Version) music video with @ladygaga ♬ Abracadabra – Lady Gaga

32 people were chosen and the video has been released, with choreography and creative direction by New Zealand-born dancer, choreographer and creative, Parris Goebel.

“When a beloved artist like Lady Gaga reaches her community in a way so powerful that it propels a movement, connects people and inspires others, it is truly remarkable,” stated Rustom Dastoor, EVP of marketing and communications for the Americas, Mastercard. “We are honoured to collaborate with her and bring our partners together to celebrate her phenomenon, deliver the unexpected for cardholders and fans everywhere, and to create Priceless Experiences for people in ways that only Mastercard can.”