Of all the supermarket chains, Aldi UK “owns’ Christmas. McCann Manchester’s Kevin the Carrot stories have become part of The UK’s Christmas tradition in a way no other supermarket has been able to. Sadly, this year’s commercial, Kevin’s 11th, will be the last from McCann, that lost the account this year after 21 years.
This year Kevin has lost Cauli Dog, the cute mutt that won hearts last year as the ring bearer for Kevin’s proposal to Katie.
The campaign began with a heart-tugging teaser showing, Kevin and his adorable daughter (that was quick :ed), Chantenay putting up lost posters in the hope of finding Cauli Dog.
As expected more suspense and exciting drama followed before the heart-warming happy ending.
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