Thirteen creative leaders from Australia and New Zealand have been selected by The One Club Asia to serve as judges for the new One Asia Creative Awards 2021. The new awards program is a response to the popularity of One Show Asia Showcase. The One Club Asia expanded the scope of its successful annual awards program from Greater China to all of Asia Pacific.
Regular deadline for entry is September 10, 2021, and the final deadline with increased fee is September 17, 2021.
More than 70 top creatives from 17 APAC countries and regions will serve on the One Asia jury, including:
- Dave Bowman, APAC Creative Chief, Google PI Sydney
- Pia Chaudhuri, ECD, BMF Sydney
- Fee Millist, ACD, CHE Proximity Sydney
- Edu Pou, ECD, We Are Social Australia Sydney
- Julian Schreiber, CCO/partner, Special Group Australia Sydney
- Mandie van der Merwe, ECD, M&C Saatchi Sydney
- Michelle Walsh, CD, Leo Burnett Australia Melbourne
- Pat Baron, CCO, McCann Australia, and HERO Melbourne
- Shane Bradnick, CCO, TBWA\ Group Auckland
- Haylie Craig, senior art director, Colenso BBDO Auckland
- Kim Pick, ECD, VMLY&R New Zealand Auckland
- Leisa Wall, ECD, FCB New Zealand Auckland
- JP Twaalfhoven, senior creative, Clemenger BBDO Wellington
One Asia jury also includes a handful of international creative leaders to lend a global perspective to the awards, including Jessica Apellániz, CCO, Ogilvy Mexico & Latam Mexico City; Cinzia Crociani, ECD, VMLY&R New York; Myra Nussbaum, CCO, Havas Chicago; Ali Rez, regional ECD, Impact BBDO Dubai, and Johan Vakidis, global ECD, Sid Lee Montreal.
View the full jury here.
Online judging will take place in September, with finalists announced in November. Gold, Silver and Bronze winners will be announced in December.
Eligible regions for One Asia are Australia, Bangladesh, Bhutan, Brunei, Cambodia, Mainland China, East Timor, Hong Kong, India, Indonesia, Japan, Korea, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
Changes for 2021
In addition to expanding to cover all of the Asia Pacific, there are a number of other notable changes reflected in One Asia Creative Awards 2021:
New entry system, with a streamlined process to make entering easier than ever. Entrants may create one master list of credits in their account and automatically apply the entire list to different pieces of work, as well as store all media – videos, images, URL, etc. – in one place. Credits and media may be organised in groups, and there are now several options for creating and editing entries.
New categories and sub-categories, including Audio & Radio, Creative Effectiveness and Public Relation. In addition, Craft is now divided into three categories – Film & Video Craft, Digital Craft and Print & OOH Craft.
New special awards, including the Green Award recognising work, which made a significant environmental impact, and the CMO Award applaud the marketer responsible for the single most impactful idea on a brand’s business, as voted by a jury of top CMOs.
New rankings, identifying One Asia 2021 Agency of the Year, Client/Brand of the Year, Network of the Year, Independent Agency of the Year, Internal/In-House Agency of the Year and Production Company of the Year, as well the other top-scoring entrants determined by the number of Gold, Silver, Bronze and Merit awards won this year.
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week program seven years ago. In the past 20 years, the team has focused on promoting creativity in the region, and greater communications between Greater China and the global industry.
“Last year’s successful One Show Asia Showcase was the beginning of our next chapter, setting a new benchmark for the diverse creative industry in all of Asia Pacific,” stated Ma Chao, chief representative for The One Club Asia. “We now have an expanded commitment to actively facilitate insightful communications among APAC countries, and recognize and elevate Asia Pacific’s creative excellence to the world.”
“APAC is responsible for some amazing creative work, and exhibits a unique passion for innovation,” said Kevin Swanepoel, CEO, The One Club. “We are excited to showcase this excellence across the entire region with One Asia, and celebrate the great work and people behind it.”