Streaming doesn’t want you to sleep. Online streaming platforms see sleep as their biggest competitor. It’s a basic human need, but in the attention economy, where you can cash in by dominating eyeballs, everything is engineered to keep you awake. IKEA mattresses are ENGINEERED to keep you asleep.
In a series of quick – and very funny – IKEA spots, Mother turns the table on content that wants you to stay riveted to it. IKEA mattresses become sentient wrecking balls designed to take out as many distractions as possible, so people can focus on getting to bed on a comfy mattress instead of staying awake absorbing needless brain rot.
Credits:
Client: IKEA UK & Ireland
Creative Agency: Mother
Media Agency: iProspect
Production: Mindseye
Post Production: 1920vfx
Colour: Harbour
Creative Production Studio: The Berry
