When you want to attract attention in the noisy world of fast food, you’d better think way left of centre. Well done, Mother. It has dreamed up Finger Lickin’ Forks to draw attention to KFC’s Rice Bowls. The premise is “KFC’s Rice Bowls are so saucy, delicious and messy that fans on social media don’t think they are conducive to eating with your fingers.” I expect you can also see that the idea ties back to KFC’s classic “finger lickin’” drawcard. The ultra-luxe packaging works hard too.
KFC is sending the Finger Lickin’ Fork, a silver hand-shaped utensil handcrafted by jeweller Sam Ozanne, to fans on social media.
Emma Bottomley from Mother, commented, “Finger Lickin’ Good has been omnipresent at KFC since 1952, and we’ve continuously played with this iconic line to produce memorable work. Our hand-shaped silver fork is designed so KFC fans can enjoy the Rice Bowl in iconic style.”
