You can’t not admire a clever carpe diem advert – picking up on a moment, getting something wild approved and made in “record time”. Making the bond between the carpe diem trigger and the product watertight logically.
New Commercial Arts has given MoneySuperMarket a great carpe diem after the finale of The Traitors on the BBC in the UK. The quick and sassy full-page ad in the Metro, states, “With us, every faithful wins,” referencing the victory giving to only some of the final faithful.
The advertisement reminds viewers that with MoneySuperMarket’s SuperSaveClub, loyalty always pays off with great savings and rewards.
New Commercial Arts MoneySuperMarket loyaltyNew Commercial Arts MoneySuperMarket loyalty The TraitorsNew Commercial Arts MoneySuperMarket The Traitors
