New York Festivals Advertising Awards has chosen technology trailblazer, Elav Horwitz, as Chair of the 2025 Future Now Executive Jury. She leads
a panel of creative technology leaders to judge the Future Now categories as well as Creativity in Commerce, and Social Media & Influencer category groups, evaluating the shortlisted entries. The 2025 jurors, renowned globally for their expertise in integrating technology into advertising and marketing, will assess the most cutting-edge work of the year from those entries first selected by NYF’s online Shortlist Jury.
Elav Horwitz brings her expansive view of the technological landscape to her role as Jury Chair. As EVP and global head of strategic partnerships and solutions at WPP, she translates complex technologies into breakthrough opportunities, helping organisations harness innovations such as Generative AI to craft forward-thinking marketing solutions. Horwitz has amassed over 20 years of experience driving growth for global brands including McCann Worldgroup, L’Oréal, GM, and Nestlé, her expertise spans AI, XR, and Web3.
“In a world where technology, culture, and creativity evolve by the minute, I’m honoured to lead this brilliant group of minds from agencies, brands, and tech. The Future Now category is about more than just innovation-it’s about recognising work that redefines what’s possible. I’m excited to spotlight ideas that push boundaries and inspire change in the way we create, connect, and lead,” she commented.
2025 New York Festivals Future Now Executive Jury members are:
Chair – Elav Horwitz, EVP and Global Head of Strategic Partnerships & Solutions at WPP
- Paul Aaron, Co-Founder and CEO, Addition USA
- Nadia Carta, AI Business Strategist – Head of DM&A, Google USA
- David Decheser, CCO, Valtech USA
- Craig Elimeliah, CCO, Code & Theory USA
- Kerry Elsdon, Senior Vice President, Global Digital Marketing and Mar Tech, Mastercard USA
- James Finn, SVP, Global Head of Brand and Content Marketing, Audible USA
- Christine Lane, Founder, 1/One USA
- Jordan Pories, Creative Director, Coinbase USA
- Oswaldo Sa, ECD, VML USA
“We’re thrilled to have this world-class panel of innovators, led by Elav Horwitz, Chair of the 2025 Future Now Executive Jury, who are dedicated to using emerging technology for creative brands,” stated Scott Rose, president, New York Festivals. “Their expertise in both creativity and technology will ensure that the most awe-inspiring, future-driven work is carefully judged and recognised.”
The 2025 Future Now Executive Jury judging sessions will take place on May 21 in New York City.
All entries into the 2025 NYF Advertising Awards competition will be judged by 300+ members of NYF’s Shortlist Jury, Executive Jury, and specialty Executive Juries, including Future Now, Film Craft, Design, and PR. These panels, made up of prominent global creative minds, will collectively select the World’s Best Advertising.
The official deadline to enter the 2025 New York Festivals Advertising Awards is April 25, 2025. Find everything you need to know to enter here.
