Wondering what the future holds for marketing? Wondering how to conquer what’s happening now?
New York Festivals Advertising Awards and Paul Marobella, chief executive officer of VOKAL, have launched episode 2 of NYF’s newest content series, State of the Biz. In this episode, Paul teams up with four A-list industry game-changing leaders to discuss what modern marketing means in 2023.
State of the Biz’ panelists are:
- Jason Harris, Chief Executive Officer, Mekanism
- Laura Maness, Global Chief Executive Officer, Grey
- Lisa Pillet, Global Chief Marketing Officer, Fossil Group
- Brenda Tsai, Chief Marketing Officer, State Street
Together these C-suite innovators, known for their high stakes decision making ability and strategic skills, share their perspective on modern marketing. The panel explores what a balanced go-to-market strategy looks like, how data-driven marketing is evolving, creativity in the era of AI, the shift in talent strategy as technology advances, cultural relevance, and more.
“Our North Star with NYF’s State of the Biz is to deliver thought-provoking, informative, and powerful insights from our industry’s best and this month’s panel is no exception. Our key takeaway is that the magic of modern creativity and marketing is perpetual, constantly shape-shifting, requiring the best marketers to not only lean into innovation for growth but continually build on the never-changing truths of brand and marketing strategy. This truly is a pivotal moment in advertising and marketing history,” stated Paul Marobella.
Marobella brings his data + digital experience and insights to the series as host. He’s the definition of a modern marketer with over 20 years’ experience in digital marketing working in both agencies and brands.
“We’re excited to continue this series with Paul and these powerhouse creative executives. This latest episode is definitely worth watching as Paul and his panel of C-suite innovators share their perspective and industry insights on the evolving industry landscape,” commented Scott Rose, president, New York Festivals Advertising Awards Competitions.
View Episode 1:
The official deadline to enter the 2023 New York Festivals Advertising Awards is April 28, 2023. Find everything you need to enter here.
