New York Festivals has launched a new podcast series, Rough Cuts with Thiago Cruz, that presents raw, unfiltered conversations with some of the most influential creative minds shaping culture today.

Hosted by Thiago Cruz, chief creative officer at Grey New York, Rough Cuts explores the bold collaborations, career-defining moments, and creative breakthroughs that drive today’s most compelling work. The premiere episode of Rough Cuts reveals the ideas and inspirations of Desiree DeRose, brand building director at Angel Soft. Host Thiago Cruz and Desiree delve into Angel Soft’s Super Bowl LIX debut, engaging in a conversation that’s insightful, surprising, and game-changing.

The podcast’s debut season includes candid discussions with Grindr’s Tristan Pineiro; gaming industry leader, Lydia Winters; and branding expert, Vivian Odior, among others. Listeners can expect to explore the unpolished realities of the creative process, the inspiring failures, unexpected inspirations, and behind-the-scenes moments that define success.

“Creativity isn’t always neat—it’s messy, unpredictable, and beautifully chaotic,” stated Thiago Cruz. “With Rough Cuts, we’re celebrating that process and uncovering the real stories behind the work that shapes our culture.”

“Rough Cuts offers an exclusive look into the minds of today’s creative visionaries,” added Scott Rose, president, New York Festivals. “We’re thrilled to present this series with Thiago and look forward to sharing the perspectives and insights of those pioneering executives whose work is evolving the industry.”

Rough Cuts with Thiago Cruz’s bi-weekly episodes will be available on the New York Festivals YouTube channel.

Watch the inaugural episode:

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The early deadline to enter the 2025 New York Festivals Advertising Awards is February 28, 2025. Find more information including rules and regulations, categories, and how to enter here.