Officer& Gentleman has been doing a very fine job of giving Pornhub an engaging personality. And, through Officer& Gentleman, Pornhub has been doing a very fine job of demonstrating its worth and making people curious about its services.
Now Pornhub is demonstrating its worth to the over 65s – with a sex ed campaign to help them enjoy sex safely – ostensibly. It certainly won’t hurt Pornhub to befriend a large target market that may not have been searching for porn online.
The campaign uses the growing incidence of STIs among older people as its springboard. According to Pornhub, this group has not considered safe sex a priority, believing that contraception – and therefore condoms – are only related to precenting pregnancy, not STIs.
As usual, the tone of the campaign, Nina Hartley Old School, is perfect, with just the right amount of humour in all the right places. The video is even available as a VHS or DVD as well as online.
The campaign is led by 58-year-old porn star, Nina Hartley, and focuses on stemming the growing incidence of STDs in older people, as well as positions that are less physically demanding and up-to-date info about condom use. It was produced by Pornhub’s philanthropic arm, Pornhub Cares, and includes a 15 minute video and a sex education website.
Here’s some of Officer & Gentleman’s earlier work for Pornhub:
Officer & Gentleman: Pornhub turns a lonely night into a joyful Christmas Eve
Pornhub showers the world with amateur porn for its 10th birthday
