Have we only scratched the surface of AI’s potential? Orès Collective has developed Algorithm, a creative “living lab” to find out. It exists to explore the possibilities of AI as both medium and muse.
Algorithm was developed by the creative agency’s teams in France and Asia and launched in Ho Chi Minh City. The living laboratory explores new forms of creation enabled by AI — not as a threat, but as a fertile ground for experimentation. It features more than 30 international artists and technologists in a collaborative space designed to challenge how we think about AI and creativity, offering a collaborative vision between humans and machines, where artificial intelligence becomes a tool, a material, and a source of inspiration.
The opening ranged from live performances to generative works, each piece offering a tangible response to the questions many in the industry are asking – what does working with AI really look like? And how can we make it a true tool for creative collaboration?
In the months ahead, AIgorithm will be presented at the French Tech Summit, exhibited in galleries across Asia and Europe, and documented in a multi-episode film titled UNSCRIPTED, revealing how AI was integrated at every stage of the creative process.
“We wanted to create a space that breaks the myths and fears around AI, to concretely show what it enables when put at the service of creation. Not a theoretical speech, but an experience to live, see, hear, and feel,” explained Pierre-Étienne, Director of Orès Asia.
AIgorithm’s future will include free workshops held at several Vietnamese universities, in partnership with Hailuo AI, to introduce students to generative AI tools; the exhibition presented at the French Tech Summit, then at the De La Sol gallery at the end of June, before traveling to Shanghai and Paris; and a multi-episode documentary, UNSCRIPTED, that will reveal the behind-the-scenes of the project, tracing the concrete integration of AI at every stage of the creative process.
Watch episode one:
AIgorithm highlights Orès Collective’s pioneering role in AI augmented creation and demonstrates its ability to design innovative experiences that combine meaning, technology, and aesthetics — opening new paths for both brands and creators.
