MILKRUN has fierce competitors with deep pockets. But MILKRUN has a mobile game to make it top of mind. Ahead of Australia’s football season, Paper Moose has designed and built KICKRUN.

KICKRUN is more than a fun game to get lost in, it’s a valuable platform for MILKRUN’s numerous partners and sponsors.

Brad Bennett, head of client success, Paper Moose, stated, “It was awesome to create not just a rad game for MILKRUN but provide a new media platform too, in the first day we’ve seen over 100k games played with people engaging with the branded experience for more than 2 mins on average.”

In the easy-to-play game, players try to keep their MILKRUN carton in the air for as long as they can while dodging a variety of obstacles. The further their carton travels, the higher their score. All so they can compete for over AU$10,000 worth of prizes – resulting in a game so addictive, people have already spent hours playing it.

Designed and built entirely in-house at Paper Moose, KICKRUN features retro-style, MILKRUN inspired illustrations and developed using a proprietary custom-built game engine.

Jamie Gagliardi, MILKRUN head of marketing, growth & New Zealand, commented, “KICKRUN perfectly portrays the playful nature of the MILKRUN brand, delivering a memorable and engaging experience for our customers with the help of Paper Moose to execute this campaign.”

Play KICKRUN here https://kickrun.au (Australia) and https://kickrun.nz (New Zealand).

Credits:
Client: MILKRUN
Head of Marketing: Jamie Gagliardi
Marketing Campaign Manager: Melissa Mahavongtrakul
Brand and Design Manager: Leonardo Miranda Lobos

Agency: Paper Moose
Executive Creative Director: Nick Hunter
Senior Designer: Tchaan Wilson-Townsend
Head of Design: Kenn Huang
Head of Client Success: Brad Bennett
Lead Developer: Greg Poole