Photoplay Films has gained Australia’s only director with a chance to Crash the Super Bowl this year.

It has signed Doritos 2015 Crash the Super Bowl finalist, comedy director Armand De Saint-Salvy.

The annual global contest received 4,900 entries, but this year only one Aussie ad got through to the finals. In De Saint-Salvy’s entry, Doritos Manchild, a grown man succumbs to toddler tantrums when he can’t have his Doritos.

De Saint-Salvy says the inspiration behind Manchild came from watching his friends and their young children. “There is a child inside every man that needs to be let out every once in a while.”

De Saint-Salvy won Gold at the 2014 US Promax Awards for his work on the Winter Olympics promo.

He won Gold at Promax in 2013, too, as contributing director for The Bachelor Campaign.

De Saint-Salvy has also directed award-winning short films and commercials for clients like Lion Nathan, Soda Stream, MTV and Network Ten.

His “thing”, though, is comedy.

“I really like the performances and the humour in Armand’s work, he’s a motivated and talented director so I’m super pleased to have him join Photoplay,” Photoplay executive producer, Oliver Lawrance, noted.

What does De Saint-Salvy think of his new production company? “You walk into the space and you can smell the hard work and talent. It’s like sports B.O; it’s in your face. I think that my skill-set, passion and body odour will be a great complement.”

Check out Armand De Saint-Salvy’s reel here.